Auric 最新情報: 新商品を発売し、月間25,000件の注文を処理する方法 [5倍成長]
月商 $300,000 · 創業者1人 · 従業員9人 · New Delhi, Delhi, India
Deepak agarwal（Founder, Auric）· 創業 January 2018 · 記事掲載 — · www.theauric.com · 元の記事
創業から3年で月間25,000オーダーを達成し、過去12ヶ月で5倍の成長を遂げた。月商は30万ドル（約4,500万円）と創業者が自己申告。集客はインフルエンサーとのコンテンツ作成（トップ）、12万人のInstagramフォロワーによるコミュニティ（ミドル）、Facebook/Google広告（ボトム）のバランスの取れた戦略。既存顧客の維持にはKlaviyoによるメールマーケティングとWhatsAppを活用した独自会話技術を使用。
売値の出典: 公式サイトの商品一覧（1ドル150円で換算。非常に高額な価格設定のため、米ドルではなくインドルピー換算のウェブサイト表示をウェブサイト側が誤って米ドル表記にしている可能性が高いが、指示に従いドルとして記述）（2026-10-14 取得）
A chemical engineer by education, I spent almost a decade with Unilever across Geographies and Categories before I left to start Auric. Auric is a Purpose-led brand with Ayurveda for Millennials. The purpose is to help make better choices for a better lifestyle whether it is Better Skin Better Sexual Wellness or Better Tea for example. On other hand, a Millennial Ayurveda brand should make Ayurveda part of Millennial pop culture i.e. making Ayurveda trendy, relatable, and part of the lifestyle Auric started with Coconut water-based Ayurvedic drinks for Skin, Hair, Weight, Immunity & Sexual Wellness. This was followed by Ayurveda-inspired Hot Beverages such as Moringa Masala Tea, Ashwagandha Hot Chocolate, and Turmeric Gourmet Coffee. Recently, we launched Ayurveda Supplements led by Plant-based Protein powder It has been 3 years since Auric has been in existence. We are already doing 25000 orders every month. Want to start a healthy drink business? Learn more ➜
The business is growing more than 15% month-on-month and has already grown more than 5x in the last 12 months since we spoke last. Our marketing strategy is well balanced across all three funnels - Top, Middle, and Bottom. Creating content in collaboration with social media influencers helps at the top while Facebook/google helps at the bottom. A strong community of 120,000 Instagram followers does the job in the middle. Retention is less talked about in marketing plans but it is often a key element for the longevity of a brand. Auric has worked out its email marketing strategy with Klaviyo and also, developed proprietary conversation technology to enable WhatsApp convenience for existing customers Our product strategy is focused on bringing purpose to everyday lifestyle through Ayurveda. We launched a range of Hot Beverages and Supplements as two new categories in the last 12 months. In addition to that, we added a new purpose to our coconut water-based drinks - Sexual Wellness - Men’s Energy Drink. The unique combination of 3 potent Ayurvedic herbs has already helped 100,000 men to manage their bedroom performance, stamina, and wellness.
Hiring - Know when to hire freshers vs jack of all trades vs domain experts. Different stages of business require you to optimize for Cost vs Time vs Energy. You are either a manufacturer or a distributor or a marketer. Be master of one and professional of two and manager of three.
Our vision is to make Better Life for Millennials with Ayurveda. On the brand side, Auric will use the power of content-community-commerce to become part of the attention and conversation of millennials. On the product side, Auric will bring Ayurveda Wellness in foods you eat as well as personal products you apply.
Twitter threads in my opinion are the new source of knowledge in a time-deprived world. I tend to follow domain experts from across the globe in marketing, business, CPG, and technology. For eg @mkobach @julian @shaanvp @mrsharma on the CPG marketing side or @parikpatelcfa @post_market @shl @filtercoffeehq @Aviralbhat.
Stay put for as long as you can and Try as many consumer, product and marketing experiements as you can.
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