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Avatoon

写真から手描きアニメ風アバターを制作:月商4,700ドル(約70.5万円)
月商 $4,700 · 創業者3人 · 従業員3人 · Oradea
Zoltán Szilágyi(Founder, Avatoon)· 創業 June 2018 · 記事掲載 — · avatoon.net · 元の記事

何の商売か
誰が企業の採用担当者・チームリーダー(チームのプロフィール写真・サイト掲載写真がバラバラで統一感がないのが悩み)。新規採用で社員が増えるたびに注文するリピーターが多い。個人からの注文もかなりある。
何のためにメンバーの顔写真を、手描きのアニメ風アバターに統一することで、ウェブサイトや社内ツールにプロフェッショナルで親しみやすいチームのイメージを打ち出したい。採用のたびに、既存メンバーと見た目の統一がとれたアバターをすぐに追加したい。
何を買うかチームメンバーの写真から手描きのアニメ風アバターを制作。1人分69ドル(約10,350円)で、5人以上で割引あり。例えば25人分の注文で1人あたり69ドル、合計1,725ドル(約25.9万円)。支払いはStripeによるセキュアなクレジットカード決済。PNG形式で納品され、Photoshop用ファイル(PSD)の追加オプションもある。アバターは納品後もアカウント内で背景色の変更やトリミングが可能。

創業者はSEOに多額を投資し、リピーター向け割引を提供。Product Huntで上位表示されたことが初期顧客獲得に大きく貢献した。Instagram, Dribble, Behance, Pinterestでの集客は効果が薄く、SEOに集中。月商4,700ドル(約70.5万円)は提示された情報による。創業3人、従業員3人のチームで運営(時期不明)。

売値の出典: 公式サイトの料金ページ(1ドル150円で換算)(2026-10-14 取得)

Hello again! Remind us who you are and what business you started.

My name is Zoltan Szilagyi, and we are running a website that is offering the service of artists to create cartoon avatars based on a picture the client uploads. This is available in different styles and is not limited to humans, we draw pets as well. Our main product would be the cartoon avatar drawn in the original style we came up with. Most of the sales are for companies who order them by the hundreds, but there are quite a lot of individual orders as well. As time passed the artists became more proficient in drawing these, so we could ramp up production, we spent a lot on SEO to increase the number of new clients, and we have discounts for returning clients.

Tell us about what you’ve been up to! Has the business been growing?

Our business got a lot more returning clients than we did before. As companies are hiring new employees, they keep coming back so we can add them to the roster. Because of this, we have a more steady influx of orders. We also keep improving our website, keeping it up to date visually, and adding new features. We recently managed to add the option of payment via credit card which was a great boost. We also made the ordering process more intuitive and added customization options to our service. Thanks to this the average we get for a single avatar increased significantly. Our numbers stayed the same since last time, but we are considering increasing our numbers in the near future. We implemented a new style that is more simple, faster to draw, and more affordable, and also added the option of drawing pets. We tried posting on Instagram, dribble, Behance, Pinterest but these were not worth the effort we put into it, so we are sticking to SEO which worked out the best so far. We are offering discounts for our returning customers and keep the quality of our service consistent. This seems to be working since we have returning customers who’ve been with us since day one.

What have been your biggest lessons learned in the last year?

The value of being picked up, by a popular website was huge. We launched another website, with top-quality resources for graphic designers, created an email campaign, and worked a lot on the SEO, but that website never really got too far. We suspect it would’ve been the same story for avatoon.net as well if we were not picked as one of the top products on the product hunt. Most of our initial clients came from there. Other than this and learning how to build a cabin in the woods, nothing comes to mind.

What’s in the plans for the upcoming year, and the next 5 years?

We are working on launching yet another website, with avatars not drawn, but modeled using a 3D program. This would be made by an artist as well, we already have a few prototypes ready. We are also trying to shift from offering a service to offering a product. Since everything we make is made by hand there is a limit to how many we can make, and how fast we can make these drawings. We’ve been working on a way to make avatars either generated automatically or create a platform where users can create their own. The challenge here is that we want the quality of these to be on par with what an artist would create, well above what competitors offer. This is a very difficult task to do, but we are making progress.

Are you looking to hire for certain positions right now?

When the time comes, we will be looking to hire someone locally.

Where can we go to learn more?

Website Instagram Facebook If you have any questions or comments, drop a comment below!