メールとSMSから売上の50%をどのように生み出したか [年商140万ドル（$1.4M）]
月商 $100,000 · 創業者2人 · 従業員3人 · Austin, Texas, USA
Braxton Manley（Founder, Braxley Bands）· 創業 May 2017 · 記事掲載 — · braxleybands.com · 元の記事
同じ会社のほかの記事: 2020年に売上を2倍にし、販売数を増やした方法
大学のクラスプロジェクトをきっかけに創業し、現在までに20万本以上のバンドを販売。2022年の年商は140万ドル（約2.1億円）で、メールとSMSによる施策が売上の50%以上を占めている。売上は既存顧客のリピート購入に大きく依存。創業者2人、従業員3人（記事に明記はないが、ユーザー提示情報）。
売値の出典: 公式サイトの商品一覧（2026-10-14時点、1ドル150円で換算・買い切り）（2026-10-14 取得）
We try things we think might work, and if they don’t, we get back up and try again with something else. Failure is not an option.
会計: QuickBooks
広告: Facebook Ads, Instagram Ads, Google Adwords, Google AdSense, Google ads
affiliate: ShareASale
分析: Google Analytics, Lucky Orange
app: Zipify
customer service: Gorgias
デザイン: Canva, Over
メール配信: Klaviyo
financing: AMEX, Clearbanc
決済: PayPal, Shopify Payments, Stripe, Amazon Payments, Apple Pay, Affirm, Afterpay
ネットショップ: Shopify
podcast: Spotify
業務: G Suite, Google Workspace, Slack, Asana, Notion, Monday.com
referral: ReferralCandy
reviews: Stamped.io
発送: ShipStation, USPS
SNS: Facebook, Instagram, Twitter, TikTok
web hosting: GoDaddy
My name is Braxton Manley and I’m the founder of Braxley Bands. In 2017 I pursued making an Apple Watch band business after a successful class project at Texas Tech. We have since sold over 200,000 stretchy Apple Watch bands! Want to start a niche accessories brand? Learn more ➜
We have been up to some pretty exciting things since our last update yet have also pulled back significantly on overhead and ad spend. In 2022, we finished at about $1.4 Million (we did 1.8 in 2021) so it was a bit of a slower year. However, the future is looking bright. I spend most of the year delivering three new products to add to our brand. Ballcaps, Bags, and Belts. Our Marketing efforts have been heavily focused on owned channels. We did over 50% of our revenue on email and sms. The revenue from the year was also heavily driven by repeat purchases from existing customers. We try things we think might work, and if they don’t, we get back up and try again with something else. Failure is not an option. Paid ads have cooled off quite a lot and we are struggling to scale them up to where they once were. We are figuring things out and improving here day by day. We recently launched on Amazon as well as established wholesale distribution for retail stores. We see this as our biggest opportunity for growth in the coming year.
Our biggest challenges this year have been centered around revenue growth and profitability. This has in turn led to feelings of burnout and feelings of doubt. What has helped us pull through is encouragement from fellow founders, and realizing that we do have an exceptional product. There’s no reason why we can make it work. We just have to constantly evolve and move the needle. We have to do something worth talking about.
I’ve learned a lot about product design. What I can share that I believe will help other founders, is to study the greats. Use a product you find remarkable as a starting place and see if you can improve on it even more. I would often go to sporting goods and clothing stores just to study how products are designed, how they are packaged, and more. I find it fascinating. The other lesson I learned is resilience. We try things we think might work, and if they don’t, we get back up and try again with something else. Failure is not an option.
The world's most functional fanny pack, belt, and hat are coming very soon! Beyond these, our big plans involve increasing distribution through new channels like amazon, wholesale, and international shipping.
I enjoy reading books from founders and how they built their businesses. It’s incredibly inspiring to me. Here are the ones I read and listened to this year: The Hard Thing About Hard Things -Ben Horowitz Little Black Stretchy Pants -Chip Wilson Make No Small Plans -Elliot Bisnow Delivering Happiness -Tony Hsieh
Study the greats and learn from the best. If you boil economic success down to its simplest form, it's this: Provide value, get rewarded. Simply provide something that adds value to people's lives and you will be rewarded in an equal amount to the macro value you provided.
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