CROSSNET 最新情報: オーストラリア市場に参入し、小売店3,000店以上で展開中
月商 $1,000,000 · 創業者3人 · 従業員2人 · Miami, Florida, USA
Greg Meade（Founder, CROSSNET (Acquired by Vivere USA)）· 創業 January 2017 · 記事掲載 — · vivereltd.com/pages/crossnet · 元の記事
同じ会社のほかの記事: 年間売上8桁（1,000万ドル超）を達成した方法 / CROSSNET最新情報：年間売上8桁（1,000万ドル超）を突破
集客の中心は顧客が生成したコンテンツ（UGC）で、TikTok、Facebook、Instagram、YouTubeなどで毎日複数回投稿。一部の投稿は数百万回再生され、ESPNでも取り上げられることがある。季節変動の大きい事業で、小売店との提携を増やしてオフシーズンも対応。月商100万ドル（約1.5億円）、創業者3人、従業員2人（時期は不明、Starter Storyの過去記事または更新時点）
売値の出典: 公式サイトの商品一覧（1ドル150円で換算）（2026-10-13 取得）
We will be in over 3000 retail doors this year with new and old products, and we haven’t been more thrilled.
会計: QuickBooks
広告: Facebook Ads, Instagram Ads, Google Adwords, Twitter Ads, Amazon Ads
分析: Google Analytics
メール配信: Klaviyo
その他: Amazon
決済: PayPal, Shopify Payments, Stripe, Amazon Payments, Apple Pay, Venmo
ネットショップ: Shopify
業務: Google Workspace, Dropbox, Slack, Asana, Notion
SNS: Facebook, Instagram, Twitter, YouTube, LinkedIn, TikTok
Hey everyone, Greg Meade here, co-founder and CEO of CROSSNET. Excited to give the world an update on the fastest growing backyard game in the world! If you haven’t seen CROSSNET, make sure you check it out here. We have an array of products now that have filled out within our four square portfolio and tons of international buzz now that’s allowing us to expand and keep the game going worldwide. Want to start a volleyball net product? Learn more ➜
We will be in over 3000 retail doors this year with new and old products, and we haven’t been more thrilled. Since the last time we were on Starter Story, we’ve released a few other SKUS such as CROSSNET Portable, Soccer, and Pickleball. They have been a smash hit, especially our Pickleball version. We just started penetrating the hottest growing sport in Pickleball by creating our signature four way net version (like our signature volleyball version). You simply play with the same rules as CROSSNET, but with a paddle and ball. Players must let the ball bounce in each square before returning back to another square, very similar styles to working on your “kitchen” finesse and dink shots. Besides the newer models we’ve released, we’ve recently launched in Australia and we have exploded there faster than we ever thought. We took all our learnings and growth levers from the United States and implemented them into the Australian market. Our pool version of CROSSNET can not stay in stock! We’re already looking forward to the next Aussie summer! Since we’re seasonal, we’ve learned to adapt even better than before by expanding our retail presence and really hunting for new stores during our slow seasons and getting things lined up. We will be in over 3000 retail doors this year with new and old products, and we haven’t been more thrilled. Generating more and more UGC content is still our bread and butter for organic and paid across TikTok, Facebook, Instagram, YouTube, Twitter, etc. We’ve tried a few high-quality founder videos and product shoots, but nothing seems to bring the traffic in like our own customers taking content for us. We’ve been creating multiple accounts and posting numerous times a day on each account with all of the new content we get. Some posts go viral and hit a few million views every once in a while. It’s great to see our content have the ability to hit the masses and get picked up from ESPN every now and then. With a company like ours, our lifetime value for each customer is really difficult to stack up. At the end of the day, we want them to play our games for decades and decades, but providing new and innovative products is what we like to do. We’re hoping our CROSSNET Volleyball customers will make their way to Soccer, Pickleball, or to the Pool. If you love four squares, you should love four squares in all forms!
Between working with cash on hand, seasonality, net 30-90 terms, and the inconsistency of the marketing landscape right now, it’s been a challenge to scale with the smoothness as we once did before. DTC paid media is extremely hard now compared to how it was over a year ago. Every day, tweaks and changes are needed to be done. Funneling in new and consistent content has been a big factor in why our performance stays hot. This year, we’ve made some budget changes and cuts that have made the founders gel like we used to when we first started. It’s a great and motivating feeling to get control back of all our systems and operations, rather than worrying about managing individuals or other parts of the business that weren't our skill set. With that being said, running your own warehouse is A PAIN! Do not do this UNLESS it’s seamless. We shut ours down after 4+ years and it was the best thing to do, especially to our P&L…
Some things to learn are in the retail space. Most people are just entering this for the first time. Be careful when working with large accounts; paying your purchase orders with your own cash and creating (too much) inventory too early can put you in a tricky situation later down the road. We’ve done both! Sam’s Club wanted a certain amount of exclusive products for a certain date, but due to unforeseen situations, they cut the order in half! We ended up creating this exclusive product to the quantity they wanted in the first place and stuck with exclusive products at our facility for over a year plus.
We’d like to expand our business to the Middle East and South America this year. We think it’s a realistic goal, but need to find the right partner that shares the same vision. There are lots of pools, and soccer and volleyball fans in these areas! If you haven’t seen it too, we just launched our new business Good Sport with YouTuber Danny Duncan. Dozens of new innovative products coming within the next year or so! Excited for the world to see what we have in store.
Honestly, if you are taking a second out of your day, watching some Danny Duncan or Theo Von can make your day better. Some humor and fun will lead to better results!
Keep the team lean, don’t overhire, and don’t over-install useless Apps. Focus on the part of your business that is working and double down on it. Sprinkle on the other areas later on.
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