月商不明のECコンサルティング事業を立ち上げ、300以上のビジネスを支援
月商 — · 創業者2人 · 従業員13人 · Brasov
Stefan Chiriacescu（Founder, eCommerce Today Agency）· 創業 September 2019 · 記事掲載 — · ecommerce-today.com · 元の記事
創業者が以前EC事業を売却した経験から、EC事業者の課題解決のためにコンサルティング事業を立ち上げた。集客は当初から顧客紹介（リファラル）が中心で、ウェブサイトはサービスの標準化・整理のために後から構築した。顧客獲得のために無料監査を実施し、単発プロジェクトで実績を示してから定額プランへ移行する。月商は記事で言及なし、従業員数は記事中には明確な記載なし（推測）。
売値の出典: 売値は確認できず（2026-10-14 取得）
The timing could not be better to start an eCommerce agency. Set yourself up for long hours, set yourself up for interesting problems.
customer service: FAQ by Aheadw...
メール配信: Klaviyo, Omnisend, MailChimp
ネットショップ: WooCommerce
SNS: Instagram
My agency grew organically - I started my own eCommerce business in 2010/2011 and had to learn eCommerce and especially Magento with the help of Google and forums. That business flourished, and in 2014 I sold it and started doing eCommerce consulting, but I quickly found that business owners had the same problems I had before and solved: insufficient knowledge (and learning from mistakes is expensive) and insufficient staffing (and hiring the wrong people is expensive). So I started Managed Services, helping business owners not only with advice but also with actually getting the job done. In 2019, I founded eCommerce-Today.com and started building a team and a network of partners. Back then we had a handful of clients and today we help manage more than 60 businesses from around the world, with 70% of our clients from North America, 20% from Europe, and 10% from Asia, Australia, and Africa. Our success lies in the fact that we are neither a web development company, nor a digital advertising agency, nor just a Shopify agency - we bring everything together under one roof, and our clients can get the right help they need for their own store.
In the beginning I took on the role of eCommerce and Business Development Manager for most of our new clients. I was wearing many hats, managing vendors, products, overlooking marketing and my team was implementing all fixes based on my direction. This helped us isolate key areas that would allow us to standardize and define core services, and create procedures. There were no startup costs per say as the business grew while our budgets increased. I was leveraging my time as the main driver for growth, working 80-100-120 hour weeks :). Any costs that appeared along the way were bootstrapped with most profits being reinvested in growing the team, getting better services. We price our services based on hourly packages. Our clients can “hire” us to work on their business full time, part time, or ultra part time based on their needs. Our business makes money, honestly, as our clients grow. Typically, in the starting stages we spend a lot of extra time researching, finding strategies, testing and implementing. This takes a lot of resources. As we progress past this stage, we’re able to go into tasks that can be streamlined - and everything is smoother. As the business grows, the clients get more hours with us for implementation, testing, and optimizing the businesses and thus our business with that client grows and becomes profitable. We’ve built our website out of a whim - we didn’t need it for marketing purposes as our client base was growing organically, based on referrals. Building the website was however a very good step as it allowed for further organize and standardize our services..
We officially launched the business in 2019 altough it had existed for more than 5 years in a different format. We had to think about the location of the business, taxes, fixed costs, hiring process, human resources management, advanced accounting and more. We chose to locate the business in Romania, within the European Union so that we’re familiarized with taxation and requirements and externalized Accounting and Human Resources in the beginning as the volume of paperwork was not that high. Also, all work was done remotely so we did not need to rent an office space. We conduct monthly usability, SEO, and catalog audits and regularly research the competition. Based on our monthly research, we propose tasks, and once the client agrees, we work to implement them.
Our main argument is competent adaptability. Since we work with many CMSs and hundreds of third-party vendors, we know how best to connect them and what combinations make sense depending on the company's structure. Our clients get an e-commerce manager, an UX specialist, a data scientist, an email marketing expert, a digital advertising team, and a graphic designer, regardless of how many hours they have available per month. When we work with a new client, we always perform a free audit to understand what the true requirements are. Customers rarely know exactly what they want, and even if they do, it can easily turn out not to be their top priority. To give an example: We get requests from store owners who want to improve the speed of their store to drive more sales - but in 99% of cases, their stores are not optimized for UX, they do not have sales funnels, and their digital advertising efforts are completely unnecessary. We analyze their stores and offer a solution and a gameplan. The first job we do with a new client is always a one-time job. We do not start recurring plans with a client until we have had a chance to get to know the client and understand their business. We also want the client to see us in action and get a better understanding of what we do. Once we complete an initial job, we propose a recurring plan where the client gets 20, 40 or 80 hours per month, is assigned an account manager, establishes a list of goals and milestones, and works toward their completion. Our team then gets the job done, ensuring that the quality of work and level of service are exceptional.
This year we started a new project, software development. We recently released our first app on the Shopify App Store and are almost done with our second, which should be online in the next few weeks. In the near future we'll develop more useful apps, services and reporting tools that we've developed internally and that we know store owners need. Today, I spend a lot of time improving our internal procedures and implementing new ones so that our operations run smoothly and our core business, Managed Services, can continue to grow.
The timing could not be better to start an eCommerce agency. Set yourself up for long hours, set yourself up for interesting problems. Procedures come first - as the owner of an agency, I had to answer 3-400 emails a day and work on specific tasks. I can not stress enough that I should have started developing procedures and scaling the business from day one. This is definitely the key to a successful business for agencies.
Wow, we use so many! CMSes: Magento, Shopify, WooCommerce, CounterPoint, RunIt Email Marketing: Klaviyo, Omnisend, MailChimp, DotMailer, Springbot, Constant Contact, NCR Customer Connect, MailGun, MageMail, Mandrill, iContact, Sendgrid, JustUno Omnichannel: ChannelAdvisor, M2EPro, GoDataFeed Fulfilment: ShipStation, ShipperHQ, ShipWorks, Zonos, Authorize.net, SagePay, NCR Secure Pay, Braintree, PayPal, Sezzle, Klarna, Afterpay, Sygnifyd, Kount, Asana, Teamwork Analytics, Security & Webmaster: Google (Merchant Center, Tag Manager, Search Console, Analytics, Developer Tools), Bing Webmaster Tools, Facebook (Business Manager, Developer Tools), Pingdom, Cloudflare, AWS Various: Shopper Approved, TrustPilot, BBB, Klevu, Criteo, AdRoll, Algolia, Olark, Hotjar, Pointy, Blackbaud, and so many more!
Reading right now: Built to Last: Successful Habits of Visionary Companies by Jim Collins Recently Read: Where Good Ideas Come From by Steven Johnson, Made in America by Sam Walton, Life and How to Make It by Steve Grand
The timing could not be better to start an eCommerce agency. Set yourself up for long hours, set yourself up for interesting problems. Build your business around procedures, do not try to build it around yourself. Find replacements for your employees as soon as possible.
We're always looking for new colleagues. We hire new colleagues every 4-6 months and send an email to those who've registered on our careers page or follow our agency on Linkedin. We usually hire juniors and train them from A to Z so they can first learn how we work and then add their own touch once they start helping clients and manages businesses. Our business and processes grow as our team grows.
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