Hawthorn

Hawthornの最新情報: ソーシャルメディア戦略の刷新と月次経常収益5万ドル（約750万円）の達成について
月商 $50,000 · 創業者2人 · 従業員0人 · London, UK
Rob Williams（Founder, Hawthorn）· 創業 March 2014 · 記事掲載 — · hawthornintl.com · 元の記事

何の商売か

誰が英国を拠点とする、小規模アパレルブランド、ファッションスタートアップ、中小企業、新興デザイナー。既存の既製品（ブランク品）にロゴを入れるだけでなく、完全にオリジナルデザインの衣料品を少量（最低ロット50枚）から生産したいが、それが難しいと悩む事業者

何のために既存の製造業者では難しい、完全にオーダーメイドの衣料品を少量から生産することで、自身のブランドが持つデザインのビジョンを実現し、市場に投入したい

何を買うかキャップ、トラックスーツ、Tシャツ、ショーツ、ツインセットなど、カジュアルウェアを中心としたオーダーメイドの衣料品を、最低ロット50枚から受託生産。売値は確認できず、オーダーごとの支払い（買い切り）

集客は口コミが最も重要であり、顧客は業界内の他者やテックスペック開発者、3Dデザイナーからの紹介で来る。ソーシャルメディア（Instagram, TikTok）も活用しており、工場内プロセスを見せる動画シリーズを公開中。月商は5万ドル（約750万円）で、共同創業者2人とカスタマーサービス担当の従業員1人（記事執筆時点）

売値の出典: 売値は確認できず（2026-10-13 取得）

Hello again! Remind us who you are and what business you started.

We are Rob Williams and Tom Lovelace - we’re founders and directors of Hawthorn, a clothing manufacturer based in the UK. We specialize in helping small clothing brands and start-up businesses, and our main products are centered around casual wear, so our best sellers are accessories such as caps, and clothing such as tracksuits, tee shirts, shorts, co-ords/twin sets, etc. Everything we do is completely bespoke, with customers coming to us with their clothing designs or visions which we then turn into reality. Since the last time we spoke, we have had around a 30% increase in revenue and we have taken on an additional employee dedicated to customer service and being the front-of-house contact to our clients.

Tell us about what you’ve been up to! Has the business been growing?

The business is indeed growing, we’re in the process of upgrading our website, which has been quite an undertaking, and we’ve also been coming up with a revamped social media plan. We have a new series which is dedicated to showing processes inside a factory, which is what customers have told us that they want to see. We have around 10 reel style videos that are currently rolling out to show everything from how fabric cutting and pattern development work, to printing techniques and sewing techniques. This is something that has proved to be quite a task, but we’re very nearly at that point where we can launch it all now. Word of mouth is one of the most important weapons we have in our success, as it is surprising how many small clothing brand owners know each other and connect. We have regular occurrences now of brand owners approaching us to say that they have heard of us either through others in the industry, or even tech pack developers, or 3D designers. This tight-knit community within the industry leads to word of mouth and therefore more success based on abilities. As a part of the social media campaign I mentioned above, we've also started a TikTok account, dedicated to showing processes from within the factory. At the time of writing this, we're still flowing these videos out, but in time we will be able to provide a full insight into a clothing factory for our customers We’ve come up with some new product plans for the future too, to make it even easier for a brand to start up with us. We aim to make it easier for customers to start a clothing brand with us, and this is all off the back of trends we've seen through inquiries in the last year or so. Keep an eye out for new announcements on our social media in the coming months, but for now, it’s under wraps!

What have been your biggest lessons learned in the last year?

One thing we’ve learned is that there are things that people like to see and things that they don’t like to see when it comes to social media. We’ve enlisted the help of a social media consultant who has been an absolute godsend in the development of our strategy, and we’ve spent a lot of time implementing it. At the time of writing this, it’s currently not online, but we are close, so keep your eyes peeled! We’ve also trialed employees in different roles, which has been a positive experience in learning what roles need to be carried out by us, and how they can be done by other people. Remote working is something we’re still keeping, even after Covid, as we’ve found the flexibility to be great for us as a business.

What’s in the plans for the upcoming year, and the next 5 years?

As mentioned, we’re making our service available to an even wider audience and making it easier for our customers to start a clothing brand. With that being said, however, we’ll be staying loyal to our brand philosophy of bringing low minimum order quantity, and fully customizable clothing to small brands, who might otherwise be constrained to using pre-made blank items and branding them with their logo. Keeping things as flexible as possible for our customers, to bring their vision to life is at the center of our business and it always will be.

Advice for other entrepreneurs who might be struggling to grow their business?

We have recently had a great realization that the strategy we had for brand visuals was lacking, due to partnering with a new modeling agency and photography studio. Having the right people around the business is vital to keeping it current, and you shouldn’t be afraid to seek out new talent now and then to keep things fresh.