私の美術事業が過去2年間で2倍になった方法
月商 $8,500 · 創業者1人 · 従業員0人 · Lake Mary, FL, USA
suzanne kaltbaum(Founder, Suzann K Fine Art)· 創業 January 2017 · 記事掲載 — · suzannk.com · 元の記事
創業当初はローカルのアートショーやイベントを中心に集客。パンデミックを機にLinkedInでインテリアデザイナーへ積極的に営業をかけ、オンラインでの繋がりを強化。ソーシャルメディア広告(Facebook、Instagramと推測)も活用した。月商8,500ドル(約127.5万円)は記事時点の自己申告で、創業者は1人、従業員はいない。
売値の出典: 売値は確認できず(2026-10-13 取得)
Things happen out of our control and we always have to be willing to adapt and reinvent ourselves.
My name is Suzann Kaltbaum, I am a fine art photographer. “I snap and go”. An artist’s vision can change drastically from that first click to the final product. Trusting your intuition is a key component to success. Travel photography started as a hobby and has turned into a lucrative (and fun!) business. I always loved capturing a special moment and I began to develop my craft and hone my skills over the years. Pretty soon after experimenting with different digital methods, I found this blended technique that resonated with me and my clients. The beauty of being a digital artist is that I can work anywhere at any time. Combining innate creativity with this digital technology has helped me create art that I’m proud of. Printing on mixed metals helps highlight the picture to elevate the design and customers' points of view. Starting locally, joining clubs like the Orlando Camera Club, also gave me a platform to meet others creating in this space and opportunities to network and grow my business. Want to start a craft photography business? Learn more ➜
My business has more than doubled. It is now in galleries, showrooms, and sold by interior designers. Before the pandemic and the lockdown. I was doing a lot of art shows and had my art in a lot of venues and was doing a lot of public trunk shows. The pandemics force me to get creative and figure out how to get my art out in front of people. I sat on my couch from 9 to 5 every day and reached out to the interior designers on LinkedIn to network. Upped my presence on LinkedIn. Designers were in lockdown as well and were looking for new products to wow their clientele (prior to the pandemic designers were much too busy). Since the pandemic they had plenty of spare time and they were online looking for new unique pieces to show their clients. The timing aligned with strategy to help me network organically. Things happen out of our control and we always have to be willing to adapt and reinvent ourselves. Being an artist, I create the art no one can help with but I do have interior designers and galleries working with me now to customize requests. Another advantage of the pandemic was knowing people were home. I started boosting posts and paid ads on social media, to get my art in front of the right people. For past clients, I offer a discount on new purchases. I give interior designers special designer pricing as well to stay competitive.
Things happen out of our control and we always have to be willing to adapt and reinvent ourselves. I went from showing my work at art shows, trunk shows, venues, etc. with the lockdown to pivot to outreach on social media.
Continue to propel growth both with my skills and sales. Working with a digital medium means constantly looking to evolve with the technology not fall behind it or risk staying stagnant. Having the exposure level I have is also paramount to
Being an artist, I create the art no one can help with but I do have interior designers and galleries working with me now to customize requests.
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