サブスクリプションを追加し、月商28万ドル（約4,200万円）を達成した方法
月商 $280,000 · 創業者2人 · 従業員17人 · Hong Kong
Florian Simmendinger（Founder, Soundbrenner）· 創業 — · 記事掲載 — · soundbrenner.com · 元の記事
ハードウェア製品を10万台以上出荷し、モバイルアプリは800万ダウンロード、月間アクティブユーザー67万人以上を擁する巨大な顧客基盤を持つ。自社サイトに他社ブランド製品を追加したことで、月商の33%を占める新たな収益源を確保。月商28万ドル（約4,200万円）・従業員17人は記事時点の自己申告
売値の出典: 公式サイトの商品一覧（1ドル150円で換算・アプリのサブスクリプション価格は確認できず）（2026-10-13 取得）
Always run towards your fear, and you'll be unstoppable.
I'm the CEO of Soundbrenner. Our goal is to design the world's best music tools to make music practice addictive. We serve musicians of all instruments and skill levels. We make a range of wearables that help you play on the beat, stay in tune, protect your hearing, and more. To date, we shipped over 100,000 wearables. Besides this, we also make a mobile app for iOS & Android that is free but also comes with a subscription. To date, we have over 8M downloads and over 670,000 monthly active users. Want to design a wearable for musicians? Learn more ➜
Since last year the most exciting addition to the business has been a subscription service for our mobile app. Since we had such a huge user base, we wanted to hire additional mobile app engineers and invest in developing additional features. Now that the app provides a sustainable revenue channel we can do this. Always run towards your fear, and you'll be unstoppable. Being in the consumer electronics business is tough because R&D is very expensive, takes very long, requires a lot of capital, and on top is also seasonal. By unlocking a second revenue channel for the business we can now offset some of these challenges. Also, I'm a strong believer in the narrative that making your hardware allows you to create the best experiences. So now we can truly integrate software + hardware and create something magical we couldn't otherwise do for our customers.
A lesson we learned this year specifically for e-commerce was to add 3rd party brands to our website. Up until today, we could only sell a customer a single product and we would be "done" at least for a couple of years until we released a new generation because there was just no reason to buy another one of our devices. However, we had so many website visitors (100k+ / month) as well as a huge email list (200k+). All these people loved and trusted our brand, we're interested potential buyers of music equipment but we had nothing to sell them. So we tried out adding some 3rd party products and this worked like wonder and way better than we could have ever hoped! 3rd party products now represent over 33% of our monthly revenue. We also started offering protection plans for sale and expanded our accessories (screen protectors, etc.). All this adds up and allows you to up your digital marketing budgets since the return on ad spend naturally goes up.
We are right now looking at the crypto space because we feel like there are some really exciting opportunities for musicians in the future. Besides this, of course, we plan to launch tons of new features for our apps, including a completely new category (practice tracking & practice motivation). We also have some updates for our hardware in-store, so all around, I'm excited for what's to come. I still feel like we only have reached 1% of our potential and are still at the start of our journey. This feels somewhat crazy to say after 7 years but you don't change the world overnight!
My favorite thinker I started following the last 12 months is probably Balaji. If you haven't, you should check out his appearance on the Tim Ferris podcast. In line with this, I love the Praxis Society project and want to give it a shoutout. I'm excited to see communities forming that celebrate progress & achievement, and dream big in the physical world. It feels like the smartest people were all wandering exclusively in the digital world for the past 20 years but that is changing. I'm stoked! Besides this, I'm re-reading Fountainhead at the moment and would highly recommend checking it out.
It's really hard to give broad advice since lack of growth could have so many different reasons. It might be due to poor marketing, a too-small market, a poor product & market fit, etc. When faced with really hard challenges I often found I already knew what the problem was, but was avoiding dealing with it. There's a great article from Ben Horowitz about this. "Do you run towards your fear or do you run away from it?" So my advice: always run towards your fear, and you'll be unstoppable.
We're hiring iOS & Android engineers to build the future of music. You can find more on our career page. We're also always looking for outstanding internship candidates in a variety of fields.
Follow us on Instagram and check out our website! You can follow me personally on Twitter. If you have any questions or comments, drop a comment below!