ZenMaid最新情報：月次経常収益（MRR）が12万ドル（$120K）に成長するまで（2021年）
月商 — · 創業者2人 · 従業員10人 · Palo Alto, California, USA
Amar Ghose（Founder, ZenMaid）· 創業 April 2013 · 記事掲載 — · get.zenmaid.com · 元の記事
同じ会社のほかの記事: メイドサービス向けSaaSを年商50万ドル（$500K）まで検証し成長させた方法 / ハウスクリーニング業向けSaaSで月商23.7万ドル（$237K）[更新]
コロナ禍で月次経常収益（MRR）が一時40%減少したが、その後事業を倍増させ、2021年7月には$120K MRR（年換算$1.5M ARR）を達成。2021年1月には業界初の完全無料プランを導入し、顧客数を大幅に増やした（有料顧客1,500件以上、無料ユーザー1,000件近く）。毎年恒例の「Maid Summit」は業界最大のイベントとなり、約70の専門家による講演と3,000人以上の参加者を集め、スポンサー料とチケット販売で多額の収益を上げている。広告費の拡大も開始した。
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Even if what you’re currently working on doesn’t end up being ‘the thing’, the experience you’re gaining building your systems right now will pay for itself many times over as you try again and again over time. If you’re learning, you’re not failing!
I’m Amar Ghose, CEO of ZenMaid, a scheduling software specifically for maid services. We help over 1500 business owners every day to better manage their cleaning companies. Last time we were re-featured on StarterStory we were in the 66k MRR range (up to over 50% from our initial story!). When that update was published we were in the middle of our worst slide in company history due to the Coronavirus. It’s been a busy, crazy year since. Crazy good, thankfully. In July 2021, we’re over $120k MRR (just shy of $1.5m ARR!) and continuing to grow nicely each month (4-8%). Exciting times for small bootstrapped products we never thought would make more than 20k a month. This year’s update is being written in Palo Alto, CA, where I grew up (previous Starter Story editions were published from Indonesia and Scotland respectively so this feels a bit boring). Photo from San Francisco last week
For customers (product-wise) it’s been a bit slower on the surface the past year. While we have released a few cool new features we’ve spent a lot more time debugging and solidifying the foundation of ZenMaid in preparation for a run at $2m ARR. In January we released a 100% free plan that made a huge splash in the industry. We’re the first ones to offer a truly free-for-life plan to maid services and it’s jumped our numbers across the board. In addition to the 1500 paying customers I mentioned above we’re fast closing in on 1000 free users (and many of them are looking at our paid options for the near future, which is of course the point) The last 12 months have been very good for ZenMaid as a company. Our last update was right after the worst of the COVID pandemic, so that’s easy to say. Since bottoming out (we dropped ~40% of our MRR during 12 weeks) we’ve grown massively (that’s how it feels to us at least), literally doubling the business. And the best part is our costs have not increased with our revenues for the first time in company history. When we broke the $1m ARR mark in October 2020 it felt like things were finally coming together (and they are - knock on wood!). On another quick note for readers of my past profiles: we’re doing the Maid Summit (our biggest marketing activity each year) for the 3rd time in a row this year and it continues to improve. This year we have almost 70 talks from industry experts (who knew you could find almost 70 experts who work specifically with maid services??) and will comfortably break 3000 attendees. It’s now the biggest event of maid services globally! And this year we’re allowing sponsors, and charging for some tickets so we’ve already collected 5 figures in revenue before it goes live (next week)! And finally, we’ve started scaling our ad spend after finally nailing down our funnel. Our growth already makes me pinch myself given where we’ve come from and it feels like we’re only just getting started.
Think long-term. Take into account a 10 year time horizon. Even if what you’re currently working on doesn’t end up being ‘the thing’, the experience you’re gaining building your systems right now will pay for itself many times over as you try again and again over time. If you’re learning, you’re not failing! The decision to launch our free plan took a lot of thinking, planning, and risk mitigation. It also might have hurt our short-term revenues. But on a 10-year time horizon, we believe it was 100% the right decision for our company, our customers, and our team. I’ve written more about the decision, and how long-term thinking played a part, here.
We just announced a big partnership with Gusto to help take payroll to the next level for our customers so we’re very excited about that. The Gusto partnership is part of our bigger focus of doubling down on what we do best: scheduling. Previously (as recently as 2 years ago) we would have preferred our payroll solution instead of working with Gusto. We’re also going to finally be rebuilding our mobile experiences from the ground up for our customers - this has been on the horizon for a long time now and it’s finally time to turn the ship. That’s going to take surprisingly long to do but we’re looking forward to the challenge!
How to Get Rich by Felix Dennis - Terrible title, great book. Puts making money in perspective. The 4 Hour Workweek - A classic: my lifestyle bible. I re-read this every few years and it’s always just as enjoyable as the first time. Working Backwards - On Amazon’s inner workings and how Jeff Bezos has created a culture of innovation. Have me thinking about how to keep ZenMaid growing after I phase myself out!
It sounds cliche and is said a lot but: stick with it. Don’t give up. embed:tweet Even if what you’re currently working on doesn’t end up being ‘the thing’, the experience you’re gaining building your systems right now will pay for itself many times over as you try again and again over time. If you’re learning, you’re not failing! I’ve shared multiple times before about how it took us over 3 years (3 YEARS) to get to $10k MRR - while we were living in San Francisco. It was all worth it despite how much longer the reality was than our expectation. Also, systems will set you free. Think about everything in your business as a series of systems, even if you’re personally the one executing on each one. That mindset will help you scale.
We’re looking to upgrade our mobile experience for our customers! If any indie hackers are interested in the challenge of building a mobile app from the ground up that plays nice with an existing web app, please message me! Twitter is the best place. Current mobile stack is React Native + Expo.
Website The Amarican Dream Twitter (DM me through here if you want to get in touch) If you have any questions or comments, drop a comment below!