BrüMate

月商を100万ドル（$1M）から1,200万ドル（$12M）に増やした方法
月商 $12,000,000 · 創業者1人 · 従業員57人 · Denver, Colorado, USA
Dylan Jacob（Founder, BrüMate）· 創業 January 2016 · 記事掲載 — · brumate.com · 元の記事

何の商売か

誰が缶ビール、ワイン、カクテルなどの冷たい飲み物を最後まで最適な温度で楽しみたい個人（米国中心）。自宅でのくつろぎ時間からパーティー、アウトドアまで、様々なシーンで飲み物を楽しむ人。

何のために飲み物がぬるくなるストレスから解放され、常に冷たい状態で美味しい飲み物を楽しむ体験をしたい。環境負荷（ごみ）も減らしつつ、スタイリッシュなデザインの飲料器具で、飲む時間をより特別なものにしたい。

何を買うか様々なサイズの保冷缶ホルダー、タンブラー、ボトル、カンティーンなどの飲料器具を、公式サイトで9.99ドル（約1,500円）から50.99ドル（約7,600円）程度で購入。商品は買い切り。

2018年には月商110万ドルだったが、2020年には月商1,200万ドルに急増。広告戦略の多様化と、Amazon、卸売チャネル、直販（DTC）チャネルの3つの販売経路拡大に注力した。パンデミック中に「自宅での飲み物体験」にメッセージを迅速に調整した。2020年時点の従業員は20人以上。記事に具体的な集客方法は明記されていないが、広告と既存の販売チャネルの強化が成長の原動力。

売値の出典: 公式サイトの商品一覧（1ドル150円で換算）（2026-10-14 取得）

Hello again! Remind us who you are and what business you started.

My name is Dylan Jacob, founder of BruMate, an innovative drinkware brand that specializes in keeping your favorite adult beverages perfectly chilled. We have over 20 products all designed creating a better drinking experience and reducing waste. Our hero items are our insulated can-coolers, wine tumblers, and liquor canteens. Want to start a drinkware brand? Learn more ➜

Tell us about what you’ve been up to! Has the business been growing?

In 2018 our big focus was on diversifying our advertising strategy and expanding our business into other sales channels to create a true omnichannel brand. Over the last year and a half, we have built a massive wholesale distribution channel, grew Amazon sales and continued focusing on building our direct to consumer sales channel with a big focus on building a lasting relationship with our customers. Those 3 things combined have resulted in a sales jump from 1.1M/mo in 2018 to over 12M/mo in 2020. When I started BruMate 4 years ago, I knew I was solving a real problem but had no idea how wildly successful the brand would be. In that same period, we have significantly upgraded our infrastructure, grown our internal team to over 20 employees, built out a new HQ here in Denver, CO and have continued to expand our product lines including the introduction of our BackTap - the world’s first 3-gallon backpack cooler with a tap, so you can premix drinks and dispense them on the go. It’s the perfect party pack.

What have been your biggest lessons learned in the last year?

I think the ability to pivot has only become more and more important during the COVID crisis. Our company is built on better drinking experiences and togetherness, something which hasn’t been possible with COVID. We had to rapidly change our ads, messaging and strategy to pivot more towards the at-home drinking experience and the idea that our products improve the way you enjoy your drinks regardless of whether you are at home or on a beach - something that paid off in dividends and resonated much better with our customer base.

What’s in the plans for the upcoming year, and the next 5 years?

As we continue scaling, our goals are to become the go-to brand for all things drinking related. We have begun our expansion into coolers, and have a ton of other cool products up our sleeves as well soon.

Advice for other entrepreneurs who might be struggling to grow their business?

Don’t get hung up on the details or competition. When I started BruMate 4 years ago, I knew I was solving a real problem but had no idea how wildly successful the brand would be. This started as a literal sketch on a napkin and has evolved into a 100M+ business just by focusing on what we are good at - innovation and marketing.

Are you looking to hire for certain positions right now?

We are almost always hiring. Follow our brand on LinkedIn for new job postings bi-weekly.

BrüMate☆ 保存