ソーシャルメディアを自然に成長させ、昨年の売上を倍増させた方法（月商2万ドル／約300万円）
月商 $20,000 · 創業者1人 · 従業員0人 · Longmeadow, Massachusetts, USA
Erin Hornyak（Founder, navyBLEU）· 創業 June 2019 · 記事掲載 — · shopnavybleu.com · 元の記事
創業者がネイビーへの愛から2019年に立ち上げた。集客は主にInstagram（1万人以上のフォロワー）などソーシャルメディアのオーガニック成長と、顧客の口コミ、メールマーケティング。Springbotの広告も活用。月商2万ドル（約300万円）、創業者1人の規模で運営（2020年時点の自己申告）
売値の出典: 公式サイトの商品一覧（2023年10月取得、1ドル150円で換算）（2026-10-14 取得）
Understand your competition and have a good marketing plan in place. Determine what your niche is so that you can stand out in the marketplace.
Erin Hornyak started navyBLEU out of a love for all things navy! Her love for navy began several years ago as she hunted for the perfect navy bridesmaids' dresses to coordinate with her groomsmen’s classic Brooks Brothers blazers. After several years running a family retail and manufacturing business and raising her four children, Erin decided to pursue her love for all things navy. navyBLEU was born in 2019 to create an online shopping experience for customers like herself who love navy & french bleu hues in modern preppy designs. Erin focuses on curating a selection of beautiful, high-quality items that reflect her classic yet modern lifestyle. This curated selection includes both navyBLEU private label and several beloved brands that align with her style and vision. Timeless staples for all seasons. CASHMERE with a PURPOSE One of Erin’s personal core values and beliefs is giving back. CASHMERE with a PURPOSE was created to make a purposeful and positive impact. A portion of every navyBLEU cashmere sweater sold will go to the nonprofit, One Warm Coat who provides free coats to children and adults in need. Together, we can help keep people warm. navyBLEU has grown significantly since it launched! Revenue was up 200% last holiday season. Want to start a preppy clothing brand? Learn more ➜
navyBLEU has doubled its revenue from last year. I am blown away from both a growth standpoint and feedback from my customers. I am truly grateful for their support during a challenging year for everyone. I started working with Springbot this year for both retargeting and prospecting marketing campaigns. I attribute some of my growth to these campaigns as well as my email marketing and social media marketing. Understand your competition and have a good marketing plan in place. Determine what your niche is so that you can stand out in the marketplace. navyBLEU has over 10,000 followers on Instagram and has grown organically with consumers who share my love of blue. In 2020, I will be launching a monthly newsletter and plan to expand my email campaign to reach new customers. I continue to get repeat business each season which is very important to me. My customers are my number one priority at navyBLEU!
My biggest challenge in 2020 was finding the right manufacturer for my cashmere sweater line. Working with an overseas manufacturer can be both rewarding and frustrating. The time difference was difficult and I often had to communicate with them in the middle of the night. The sampling process took a few months to achieve both the look and quality I had set out for. Another learning curve for me was the timeline. I now know that it takes approximately 6 months from the initial design phase to the delivery of goods. It all worked out in the end, but it certainly was a difficult and overwhelming process at times.
In 2021, I will be launching a resort cover-up line in cotton block print fabrics and expanding the Cashmere with a Purpose sweater line. I will be introducing 2-4 new cashmere sweater designs each quarter. I will be partnering with several influencers for the launch of both lines. The future is exciting and I am most looking forward to discovering new brands to add to shopnavybleu.com and continue designing for navyBLEU private label. I have started to think about selling navyBLEU wholesale to stores in the US as well.
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Do your homework! Understand your competition and have a good marketing plan in place. Determine what your niche is so that you can stand out in the marketplace. Lastly, you need to be passionate about your business to be successful.
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