メールマーケティングに注力し収益を増やした方法
月商 $5,000 · 創業者1人 · 従業員0人 · New Jersey, USA
Chris Durso（Founder, The Foodnited States）· 創業 July 2017 · 記事掲載 — · foodnitedstates.com · 元の記事
創業者クリス氏が副業として2017年に開始。月商5,000ドル（約75万円）を1人で運営し、堅実な副収入を得ている（2023年時点のインタビュー内容）。集客はFacebook広告（トラフィック目的）、Instagramでのエンゲージメント向上、メールマーケティングが中心。食品インフルエンサーとのギブアウェイやブランドアンバサダーも活用
売値の出典: 確認できず（公式サイトに接続不能だったため）（2026-10-14 取得）
Success can be attributed to minimizing, strengthening the core and then expanding slowly.
My name is Chris Durso, co-creator of The Foodnited States and owner of FoodnitedStates.com. Our project is a series of the U.S. States made of food. My website sells a range of t-shirts, stickers, coffee mugs, fridge magnets, and posters, currently offering products specific to 13 states. The Foodnited States is still one of my side projects, so it provides steady supplemental income while it grows steadily. My marketing and creative background have helped when it comes to making adjustments when necessary, and the long-term future looks good. Want to start an online t-shirt business? Learn more ➜
The Foodnited States saw a small increase in sales over the last year, about 5%. I decided to focus a little more on email marketing and Facebook ads for traffic rather than conversions. Facebook ads for conversions, i.e., Add To Cart and Purchase, tend to be a bit expensive for products with our price point, and the ROAS just wasn’t working. Paying for traffic is a bit more cost-effective as the site grows. Success can be attributed to minimizing, strengthening the core and then expanding slowly. The re-focus helped increase email subscribers and Instagram and Facebook engagement. I’ll then create targeted ads towards visitors to the site and those who’ve engaged on our Facebook and Instagram accounts. Instagram is becoming the site’s best revenue stream. This year we’ll focus a bit more on producing some new photography through brand ambassadors. Last summer, we saw some success with a Philadelphia-focused giveaway with a food-influencer wearing our Pretzelvania T-shirt.
The best lessons learned this year were to concentrate on what’s been working. I redesigned and launched a few of our most popular t-shirts and pushed our sticker bundles. We also offer stickers as an incentive to join our mailing list. I’d like to see our stickers continue to show up on water bottles and laptops across the country and shared them on Instagram. We recently started a movement to increase photo shares, “Show Us Your Stickers,” with hashtag #imfoodnited. What I learned this year is to know when to expand and when to streamline. The focus on a few core states proved to be more effective than spreading it out to regions that weren’t selling.
The Foodnited States will continue with our redesign of tees and adding more stickers slowly over the next few months. I’d love to start seeing our stickers become a mainstay on water bottles, especially within the co-ed and outdoor enthusiast community.
No books worth mentioning, but a few podcasts. Best for small businesses on Shopify is Kurt Elster’s “Unofficial Shopify Podcast.”
What I’ve learned since launching FoodnitedStates.com is that you can’t please everyone. This is especially true when your product is regional and state-specific. I receive a lot of requests for states that we do not currently produce, but my success can be attributed to minimizing, strengthening the core and then expanding slowly. There’s nothing worse than a product sitting around that isn’t moving and populating my shop with all 50 states right out of the gate would have been a colossal mistake.
Website Facebook Instagram If you have any questions or comments, drop a comment below!