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The Unofficial Sh...

動画への移行でポッドキャストをいかに成長させたか
月商 $9,000 · 創業者2人 · 従業員0人 · Skokie, Illinois, USA
Kurt Elster（Founder, The Unofficial Shopify Podcast）· 創業 September 2014 · 記事掲載 — · unofficialshopifypodcast.com · 元の記事

何の商売か
誰がShopifyストア運営者や、Shopifyストア向けに製品・アプリ・サービスを提供するB2B企業で、オンラインストアの売上を伸ばす方法を探しているか、Shopifyマーチャントにリーチしたい担当者
何のためにShopifyストアの運営・成長に関する知見を得て事業を伸ばしたい。あるいは、ポッドキャストを視聴するShopifyマーチャント層に広告を出すことで、自社製品・サービスの認知度向上と売上拡大をしたい
何を買うかポッドキャストの広告枠を購入する。スポンサー料は1エピソードあたり50ドル（約7,500円）ずつ毎年値上げされており、現在は不明。ボーナスエピソードの広告枠も販売中（売値は不明）。ポッドキャストの聴取は無料

創業者がShopifyに特化し、ポッドキャストで起業家精神を擁護する活動を通じて、聴取者数とスポンサーを獲得。コンテンツマーケティング、SNS（動画コンテンツ）、メルマガ、口コミで集客。月商9,000ドル（約135万円）、創業者2人・従業員0人という数字は記事掲載時点ではなく、会社情報として別途与えられたもの（推定）

売値の出典: 記事の本文（2019年以前から値上げ、2019年時点から毎年50ドル/エピソードの値上げ）（2026-10-14 取得）

What people perceive as my prolific content marketing is really just a form of note-taking for myself. Anyone can do this!

使っている道具

会計: bench
広告: Facebook Ads, Instagram Ads
affiliate: Refersion
分析: Google Analytics
crm: Pipedrive
customer service: Buffer Reply
デザイン: Canva
メール配信: Klaviyo, Drip
その他: Zapier
決済: PayPal, Stripe
ネットショップ: Shopify
podcast: Spotify
業務: G Suite, Google Workspace, Dropbox, Slack, Calendly, Teamwork, Stickermule
SNS: Facebook, Instagram, Twitter, YouTube, LinkedIn, Buffer
stack: Custom Built
stock images: Unsplash

Hello again! Remind us who you are and what business you started.

I’m Kurt Elster, host of The Unofficial Shopify Podcast. Five years ago, I made the decision to niche down and laser focus my web agency on helping Shopify merchants make more with their stores. I hitched my cart to the right horse. Today, there are over one million Shopify merchants, my show has over one million downloads, and I’ve been lucky to stay busy championing entrepreneurship through my show. Since our last interview, we’ve raised our show’s sponsorship rates a bit and generated new ad inventory by selling placements on “bonus” episodes.

Tell us about what you’ve been up to! Has the business been growing?

In the last year, we’ve been able to continue our month over month growth of podcast listenership. That enabled us to increase our ad rates enough to increase podcast revenue to six-figures for the first time ever. What people perceive as my prolific content marketing is really just a form of note-taking for myself. Anyone can do this! We finally made the jump to video. That added considerable overhead to our workflow, production, and cost, but has been well worth it. What’s interesting is that the podcasts don’t do particularly well on YouTube. Where video for podcasts excels though is on social media. We now have trailers and individual segments cut down from the full episode and used on social media to promote the show throughout the week in an engaging fashion.

What have been your biggest lessons learned in the last year?

When you’re engaging in a personal brand medium like podcasting, you need to just be yourself. No matter what you do, given enough exposure, you will find that the same content will generate someone who loves it and someone who hates it. The goal is to find the people who love it, and that’s why you need to be yourself. Trying to please everyone is an impossible goal. You have to have the courage to be disliked to scale content marketing.

What’s in the plans for the upcoming year, and the next 5 years?

I was complacent about raising rates on the show because I was fearful. After raising rates this year and having all sponsors readily agree, I decided to raise rates annually by $50/episode. Maybe that’s conservative, maybe it should be $100. What’s important is that I’m giving myself permission to do it.

Have you read any good books in the last year?

One of the best books I’ve read isn’t necessarily a business book but it has helped me in my business. Remember Adam Savage from MythBusters? He wrote a book called Every Tool is a Hammer. It’s a fantastic tribute to creativity and making things. As a creative entrepreneur, it fed my soul. (Plus I found his chapter on adhesives to be really practical for fixing things around the house.)

Advice for other entrepreneurs who might be struggling to grow their business?

I believe a few key things have helped grow our business. Working & learning in public. Every time I have an “ah-ha” moment in my business, I write about it. I post it to social media, I share it with my newsletter, or I discuss it on my podcast. What people perceive as my prolific content marketing is really just a form of note-taking for myself. Anyone can do this! Being an investment, not an expense. We’re B2B. We sell products, apps, and professional services to eCommerce merchants. We have always said that our top priority is providing a positive ROI to our clients with everything we do. That mentality is positioned as an investment, not an expense.

Where can we go to learn more?

Website Kurt Elster Twitter If you have any questions or comments, drop a comment below!