Google Adwordsで売上を伸ばした方法
月商 $35,000 · 創業者1人 · 従業員0人 · Winston-Salem, North Carolina, USA
Justin Baum（Founder, ZZZ Bears）· 創業 June 2015 · 記事掲載 — · zzzbears.com · 元の記事
同じ会社のほかの記事: 軍隊・警察・消防士などへの敬意を表すテディベアを販売
創業者が本業を持つサイドビジネスとして運営。2020年の成長は、コロナ禍でのオンラインショッピング増加と、Google広告（AdWordsおよびSmart Shoppingキャンペーン）の効果が大きかった。以前はFacebook広告も利用したが、Google広告へ集中。月商3.5万ドル（約525万円）は不明（推測：創業者の申告か）。全注文を自宅から処理していたが、最近フルフィルメントを外部委託
売値の出典: 公式サイトの商品一覧（1ドル150円で換算）（2026-10-14 取得）
I created the bears to help my daughter overcome her nighttime fears and now, they’ve helped thousands of other kids too!
Hi, I’m Justin, ZZZEO of ZZZ Bears. We sell a line of teddy bears dressed like our nation’s protectors (military and police) named SGT SLEEPTIGHT that protect kids as they sleep from bad dreams, fear of the dark, and of course, monsters under the bed. Our bears are part of a 4-step military-grade sleep system that includes a door hang, sleep tight oath, and stickers shaped like military commendation medals awarded to kids who sleep through the night. I created the bears to help my daughter overcome her nighttime fears and now, they’ve helped thousands of other kids too! You would think that our customers are primarily military parents with young kids. And we sell a lot of bears to them. However, many non-military parents also buy them to help their kids beat back bad dreams. Also, adults buy our bears as gifts for a boyfriend graduating boot camp or a father who served. One of the cool things we offer customers now is the ability to personalize bears with custom name and rank patches. In essence, people can build their ZZZ Bear just the way they want them. They can even add masks (hello 2020) and Tacticuddle “armored” vests too! Best of all, we still donate bears to children who have lost a parent in the line of duty through our partnership with TAPS. Want to start a stuffed animals business? Learn more ➜
Because this is a side hustle for me, I don’t always have the time I’d like to devote to it. That was the case in 2019 when international travel for my full-time job forced me to put the bears on the backburner. (Don’t worry, the stove was off.) However, despite the pandemic and general unrest, the business has grown steadily in 2020. I attribute this growth to several factors: People are feeling tired, lonely, and anxious and our bears provide a sense of comfort and security With much of the world shut down, more people are shopping online We added accessories like masks and “armored” vests which gave existing customers a reason to make another purchase and new customers a reason to get excited We added a new bear – Capt. Cuddles Fireman teddy bear People love to personalize their products and we’re now able to offer many different options During the last 8 months, Google Ads and Smart Shopping campaigns have been the number one driver of sales. We completely stopped running ads on Facebook because Google was driving good quality traffic that resulted in a 3% conversion rate on our site. We’ve also recommitted email marketing, moving from Klaviyo (great but expensive) to Omnisend which offers all the features at a fraction of the price for the number of subscribers we have. We now send emails out monthly with everything from customer testimonials to new product announcements. Every 6-8 weeks we also introduce a sale.
For the last 5 years, we’ve filled all orders ourselves. From our house. So whether it was a single order from our site or order for 750 bears from the Coast Guard, we assembled the bears, boxed them up, printed labels, and took them to UPS or FedEx. It was fun and exciting at first and then I realized, it’s just busy work and my time could be better spent growing the business. With that in mind, we recently hired a fulfillment house to fill ALL our orders which has enabled me to focus more time on improving the website, posting on social media, and getting more sales!
Our world has changed significantly in the last 6 months. Part of that change was the emergence and recognition of a new set of heroes – doctors, nurses, delivery drivers, postal workers. I created the bears to help my daughter overcome her nighttime fears and now, they’ve helped thousands of other kids too! As the definition of hero evolves, so too can our line of bears - from military and law enforcement to healthcare and others. Perhaps it changes the fabric of our company from one about sleep to one that celebrates heroes.
Books: Anything you want by Derek Sivers. A very short but inspiring read about how Derek accidentally grew CB Baby from a hobby to a multi-million dollar company. Zero to One by Peter Theil. When the creator of PayPayl talks about what it takes to build the next big thing, you should probably listen. Tools of Titans by Tim Ferris. I underlined something on every single page. Podcasts: How I built this. Hear how the founders took their ideas from zero to the big time. The Pitch. A Shark Tank-like pitch show. The optimized eCommerce podcast. A short podcast with lots of easy to implement tips – like the importance of changing the color of your BUY NOW button. (Check out our fancy new green one!) The Unofficial Shopify Podcast. Kurt Elster discusses everything Shopify and the world of e-commerce in general.
Need a manufacturer? A digital agency? Or just general advice? Ask for help! I’m a part of several great entrepreneurial groups on Facebook where people at all different stages ask questions and get answers from all kinds of people with more experience. Here are a couple of my favorites: Unofficial Shopify podcast insiders Entrepreneurs helping Entrepreneurs Entrepreneur Exchange
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