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increasing.com

SEOエージェンシーでの変化への対応(月商3.5万ドル)
月商 $35,000 · 創業者1人 · 従業員8人 · London, UK
Jamie I.F.(Founder, increasing.com)· 創業 July 2019 · 記事掲載 — · increasing.com · 元の記事

同じ会社のほかの記事: Googleアルゴリズム変更を乗り越え、収益性を保った方法 [更新]

何の商売か
誰が新規顧客獲得のためアフィリエイト/インフルエンサーマーケティングを始めたい、または既存のアフィリエイトプログラムの効果を上げたいSaaS企業のマーケティング担当者や事業責任者(米国・英国中心)
何のために自社製品を広めてくれる最適なアフィリエイト・インフルエンサーを効率的に見つけ、アフィリエイトプログラムを成功させたい。既存のアフィリエイト管理ツールではパートナー探しまで手が回らない問題を解決したい。
何を買うかSaaS向けに、提携パートナー(アフィリエイト・インフルエンサーなど)を自動で発見・リストアップする無料ツール「Endorsely.com」を使う。あるいは、月額35,000ドル(約525万円)の売上の大部分を占める(推測)SaaS向けのアフィリエイトプログラム運営代行サービス(具体的な価格は不明)を契約する。また、無料のSEOキーワード調査ツール「Answer Socrates」も提供している。

元々アフィリエイトサイト運営からスタートし、その後SaaS中心のポートフォリオに転換したが、再びアフィリエイト業界に焦点を当てたSaaSを開発。当初は無料ツールとして提供し、そこからアフィリエイトプログラムの運営代行というエージェンシー事業が生まれ、これが月商の大部分を占めている。月商3.5万ドル(約525万円)・従業員8人は記事時点の自己申告。

売値の出典: 記事の本文(2019年創業、記事掲載時期は不明だが更新情報から推測して2020年代前半の情報)および公式サイトの記述(無料提供)(2026-10-14 取得)

Tell us about what you’ve been up to! Has the business been growing?

Hey! In the last year, we've completed changed how we do things. In my last update, we had pivoted from the affiliate marketing SEO website model, into a more SaaS-focused portfolio. Since then, we've done this still - but I've now come back to the affiliate model... but with a difference. I realised, both when I was heading up marketing at GetLasso and growing the affiliate program by 40x, and growing my own affiliate sites as an affiliate marketer, that if I was going to take the route into SaaS, then it should be in the affiliate marketing industry. That's where I have all my experience! I then had an idea: all of these software that SaaS companies use to build their affiliate programs have one huge problem. They don't actually help your affiliate program BECOME successful. Yes, you can track and pay affiliates - but you have to go and find them yourself. So I immediately began building the affiliate software, designed for SaaS companies to use (and it's free!), that automatically scans your website, finds what you do, and then automatically scans the web to find all the BEST fit partners to approach to become ambassadors, affiliates, and influencers. The software is called Endorsely.com, and this is my main project at the moment. We launched it on May 5th, and in the pre-launch we had over 600 SaaS companies sign up to use it, and manymore message us with the specific features they'd like to use with us. Some SaaS companies even wanted us to run the affiliate program for them - so we accidentally stumbled upon an agency offer! We now run the affiliate programs for just under a dozen big SaaS companies, in charge of recuiting affiliates, activating and creating campaigns with the existing ones, influencer sponsorships, co-marketing campaigns, and more. This is where the majority of our MRR comes from now, as the software is new, and has a generous free tier! We've also been working on another project, called Answer Socrates. It's a free keyword research tool for SEO, but we've also added more features including: - Free keyword clustering tools (takes your keywords and makes them into topics to create) - YouTube content ideas tools - TikTok content ideas tools - SaaS keyword research tool (scans your website, and recommends specific high-impact content you should create based on your competitors and industry) And we have a lot more coming with Answer Socrates, too! So, it's been a busy year, with a lot of pivoting, but with the focus now being on the new Endorsely launch, and making affiliate program growth easier than ever for SaaS companies, I'm more motivated than ever to make this happen, and to help software companies grow through partnerships and affiliates!