「マーケティング会社を3倍に成長させ、大きなピボットをした（アップデート）」 月商$24,250（約360万円）から$30,000〜$47,000（約450万〜700万円）へ
月商 $24,250 · 創業者1人 · 従業員1人 · Greensboro, NC, USA
Jay Vics（Founder, JVI Mobile Marketing (Now JourneyBuilder.io)）· 創業 May 2012 · 記事掲載 — · getjourneybuilder.com · 元の記事
創業者が元々経営していたデジタルマーケティング会社をSaaSモデルにピボットし、約18ヶ月で100社以上の顧客を獲得。以前の月商1.5万ドルから、3万〜4.7万ドル（2〜3倍）に成長した。集客は「コンテンツ・ベースド・ネットワーキング」や教育的なウェビナー、顧客へのインタビュー、提携先からの紹介が中心で、広告に頼らない草の根的なマーケティングを重視している。月商・従業員数（2名）は2024年の記事時点の自己申告。
売値の出典: 公式サイトの料金ページ（2026-10-13時点、1ドル150円で換算）（2026-10-13 取得）
Slow down on chasing Shiny Objects. Find something and try it more than once.
会計: QuickBooks, Freshbooks
広告: Facebook Ads, Instagram Ads, Google ads
分析: Google Analytics
ブログ: WordPress
デザイン: Adobe Creativ..., Canva, Adobe Suite, Crello
メール配信: ConvertKit
financing: AMEX
その他: Blackbox
決済: PayPal, Stripe, Authorize.net
ネットショップ: HighLevel
podcast: Libsyn, Anchor, Spotify
業務: G Suite, Google Workspace
reviews: jvimobile
SNS: Facebook, Instagram, Twitter, YouTube, LinkedIn
software deals: AppSumo
stock images: 123rf, depositphotos
Hey there! My name is Jay Vics and this is my 2nd update to my original Starter Story interview. I am the founder of a digital marketing agency called JVI Mobile Marketing, which in 2024 is being “semi-retired” (in name only). We are doing this in order to promote our new flagship SaaS called JourneyBuilder. We decided to go all-in on this new SaaS model because we needed a way to manage clients inside one platform. One of the struggles we have faced in the past has been that we always did so much custom work, that delegating, training, and creating systems seemed impossible! Now, we know that when we acquire a new client for our agency, we can implement everything within one piece of software, the client owns the account on a subscription model, and our team just knows how to do what we can do within the confines of our software. JourneyBuilder is a powerful, all-in-one marketing automation that includes a robust CRM platform designed to revolutionize the way businesses engage with their customers. Some of the things that JourneyBuilder can do is manage all of a business’ contacts, host/build/manage/update websites and landing pages, automate thousands of tasks within the customer journey, robust email,SMS, and voice marketing communications, and so much more. It has made fulfillment and customer management a total breeze! We are also heavily invested into AI for productivity, launching our new DDF Framework for scaling content creation and effectively “cloning” ourselves. This change has led to a massive increase in revenue while creating two new Full-Time positions in our company. Our monthly revenue prior to making JourneyBuilder the flagship product was about 15K MRR. Since the change, we have consistently run between 30-47K MRR. so 2-3x our previous numbers! (Did I mention we are actively growing that number as well?)
Since our last conversation, we have more than doubled our ARR, mostly through recurring SaaS subscriptions. We have worked with over 100 clients in just 18 months with our JourneyBuilder SaaS product. We brought on our first Full-Time employee last year and followed that up with an “Integrator” hire as well to manage operations and delegation. We have gone “all-in” on AI, using it to improve the way we acquire new customers, run our content-based networking podcast, and made several other changes. We have moved away from the “Fractional CMO” model, and more toward the teaching and “Done with you” model. We are finding our best leads, referrals, and sales coming from leading educational webinars, interviewing prospects about their business, and finding partnerships that are highly lucrative. This has led to a 105% increase in sales from 2022 to 2023:
So many things have changed, and it has presented some serious challenges. I would say the biggest challenges have been shifting from running a generalist digital marketing agency to running a SaaS with fulfillment (“SWaS”) model. Some of the biggest challenges have included scaling my team accordingly to handle the growth when we acquired a multi-location franchise client and now needed to implement over 50 locations from 0 within 2 months. Managing a growing team, maintaining efficient processes, and ensuring smooth collaboration across different functions (e.g., development, marketing, sales, support) has been quite difficult. Recently, we’ve seen a rise in ad platforms removing business pages for a slew of reasons which has hindered our ability to run ads for several clients. Seems to be a big issue in the Franchise space. We are overcoming this going back to grassroots marketing, along with finding joint venture deals and referral opportunities for our clients. Slow down on chasing Shiny Objects. Find something and try it more than once.
I don’t love change. Like, at all! However, I have had to learn how to embrace agility and change in the SaaS market. New features are constantly coming out, customer needs change, external factors come up… Being able to pivot has become essential. I have taken everything I’ve learned over the last 30 years and invested the knowledge and skill sets back into my business using Content Based Networking, AI, and tremendous White-Labeled partnerships to set us on a course for major success. This has led to us doubling our revenue last year in our 12th year of business!
We are all in on the power of AI. How it can make us, and our clients, extremely productive. We have developed a framework called the Digital Duplication Framework (DDF), which allows us to take any piece of human or AI generated content, turn it into a video script, create the video with my AI avatar saying it, and splintering that video into 2-24 pieces of social media video content. When we couple this with our JourneyBuilder software, our clients are able to attract more eyeballs to their business, capture them as leads, nurture them to and through a sale, close more deals, and have a follow-up and referral machine!
The best thing I read in the last year was a book called Content Based Networking by James Carbary. It entirely validated using our Meet The Experts “anti-podcast” model to deliver tremendous value to prospects prior to any other business relationship taking place. It has been an amazing way to grow my professional network while delivering a year’s worth of video content to small business owners in just a 30-minute video interview.
Slow down on chasing Shiny Objects. Find something and try it more than once. Don’t give up!
Be a guest on Meet The Experts to spotlight your local B2C Service business Check out our All-In-One Marketing Automation and CRM Platform Instagram Book time to meet with Jay to discuss your AI and Marketing Automation needs: If you have any questions or comments, drop a comment below!