Amazon出品最適化事業、月商10万5,000ドル（$105K）に成長
月商 $105,000 · 創業者1人 · 従業員25人 · Vancouver, British Columbia, Canada
Danny Carlson（Founder, Kenji ROI）· 創業 November 2016 · 記事掲載 — · kenjiroi.com · 元の記事
同じ会社のほかの記事: Amazon出品最適化・広告運用代行のKenji ROI：月商10.5万ドル（$105K）、20人以上のチームで収益倍増
創業者が海外（バリ）に在住し、従業員は世界各地に分散するリモート組織。月商10万5,000ドル・従業員25人は記事時点（掲載年不明）の自己申告。初期はオンライン集客が中心だったが、近年は展示会（White Label Expo Las Vegas/London）にも出展し、リードの質と成約率の高さから継続する方針
売値の出典: 公式サイトの料金ページ（1ドル150円で換算）（2026-10-14 取得）
The only constant is there will always be a new challenge that forces you to learn and grow, and the best way to be ready for them is to keep your mental and physical health in top shape and seek the advice of mentors at the right times.
My name is Danny Carlson, founder of Kenji ROI, a 7-figure Amazon Ecommerce focused agency. We provide listing optimization, product photography, video, and ads management for brands selling their product on Amazon marketplaces. We do around $100k per month in revenue with around 25 employees. Myself and the photo/ video team are based in Bali, Indonesia while other team members are in Canada, the US, Singapore, and the Philippines. Want to start a fulfillment by amazon business? Learn more ➜
The past 6-9 months have been focused less on growth, and more on dialing things in. We went through a rapid growth at the beginning of COVID due to the dramatic rise in Amazon shoppers, and we had to hire quickly. The growth was great, but it left us with mostly inexperienced team members, systems that we outgrew, and new problems to solve. We were replacing old software systems we outgrew at the same time we were onboarding new employees, which lead to a lot of chaos internally. All the manager-level employees were bombarded with little issues like inviting people to Google Drive folders or updating outdated SOPs. Rather than keep the foot on the gas, we decided to take some time to dial things in, train the team, and rebuild some systems. We switched our task management onto a more robust system called Accelo, which allows us to track hours, project budgets, client communication, and more in one place. It’s overkilled unless you have 20+ team members but is a lifesaver compared to Monday.com which we were on before. The sheer volume of rows became too much to handle and we had to Frankenstein together too many disparate systems. We exhibited at a few expos for the first time and up til now, all marketing has been online. We went to White Label Expo Las Vegas, and the same in London. We noticed that the volume of leads we got was low compared to online tactics, but the conversion rate was much higher, and the lead quality was better. Yes, it’s a pain to get an expo booth together and travel across the world, and not cheap either, but we certainly got an ROI on the investment so will continue to do a few of these each year. Maybe the biggest change is that I as the founder am no longer the driving force of the business I used to be. There are a handful of key team members who’ve been with us for multiple years that have taken on more responsibility and are the biggest drivers keeping things moving. This has allowed me to focus the vast majority of my time on what I enjoy best, sales, marketing, and vision.
The biggest lesson I learned this year is to not put growth as the highest priority in the business. We were doing that for about 6 months and by the end, the entire team was stressed out, and overworked, and we were having trouble keeping up with everything. It took us some time to get back on track and everyone happy again, so if I were to do it again, I would grow more slowly and intentionally. At the time I was working with a sales consultant to help us scale our sales team, and it worked just as well as promised. Be careful what you wish for! My philosophy has also changed. In my twenties, I was much more motivated to make more money, grow to higher revenue levels, etc. But now it feels shallow and empty, and I can tell it was mostly driven by my ego and how I wanted others to see me. I still work hard, but I don’t put work above everything else anymore. I would rather keep my business the same size and enjoy life more than put another monthly revenue milestone notch on my belt.
We just want to stay in our lane and not worry too much about expanding our offering. Rather than expanding, we are focused more on refining. We are already one of the best, higher-end offerings in our space and I don’t want to dilute that. There are many cheaper options and to justify our higher prices, we need to maintain a high-quality standard. The only constant is there will always be a new challenge that forces you to learn and grow, and the best way to be ready for them is to keep your mental and physical health in top shape and seek the advice of mentors at the right times. While I’m in no rush, selling the business in the next 5 years would be a bonus. I have never sold a business before and as an entrepreneur, starting something new is always exciting. But I will wait for the right opportunity to arise.
As I recently turned 30, I’ve been pondering a lot of questions about purpose and fulfillment. Instead of business books, I’ve been reading books like: The Second Mountain - David Brooks Think Like a Monk - Jay Shetty And listening to podcasts by successful entrepreneurs with strong spiritual foundations like Aubrey Marcusand Gerard Adams. All of the above resources have great insight into spirituality and fulfillment without diving into the deep end of “woo woo” as all the authors have successful business backgrounds unrelated to spirituality.
The struggle will be different at every stage of your business growth. In the beginning, you will likely struggle to get clients/ customers. Then you will struggle to keep up with fulfillment. Then you will struggle to hire and train good talent within your budget. Then you will struggle with cash flow management and strategic investments. The only constant is there will always be a new challenge that forces you to learn and grow, and the best way to be ready for them is to keep your mental and physical health in top shape and seek the advice of mentors at the right times.
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