クラウドファンディングの成功から年間300万ドル（$3M）規模のゼロウェイストブランドへ成長
月商 $466,667 · 創業者9人 · 従業員6人 · Copenhagen, Capital Region of Denmark, Denmark
Isabel Aagaard（Founder, LastObject）· 創業 April 2019 · 記事掲載 — · lastobject.com · 元の記事
同じ会社のほかの記事: LastObjectの最新情報：4つ目の製品を発売
創業当初はクラウドファンディングで資金調達し、最初の製品LastSwabをリリース。その後、チームを9人（コアメンバー）と約40人の従業員（パートタイム/フルタイム）に拡大。202X年時点の自己申告で月商24万ドル（約3,600万円）を達成。TikTokでのユーザー生成コンテンツ（UGC）活用や、TechCrunch、Fast Companyのようなメディア掲載を通じて認知度を高めた。今後は小売店での展開を強化する計画
売値の出典: 公式サイトの商品一覧（1ドル150円で換算・定期購入の有無は未確認）（2026-10-13 取得）
If we have to really make a difference we need to build a brand that people know and will search for.
I am Isabel, co-founder and designer of LastObject. We have created a company that is dedicated to creating reusable alternatives to single-use items. Our flagship product is our first product LastSwab - a reusable cotton swab. Our customers are quite widespread, they are based in urban/suburban areas in the ages between 25-45. They care about the environment and believe in making a difference with their own habits. We have now eliminated the need for 2.3 billion single-use items across, cotton swabs, cotton rounds and tissues. We have signed with our first outside investors so we can rocket fire this ship. If we have to really make a difference we need to build a brand that people know and will search for.
From the last time we spoke, which was a year ago, we have amped up the team quite a bit. We are now 9 in the core team of superstars in their fields and around 40 employees half or full time around the world. We have had a revenue of $240K per month and launched 2 products more. And none of us have had any more children, so that front is calmed down. Thankfully. We are working on understanding and exploring Tiktok again, but nothing we have really cracked. We see that user-generated content is working really well because it takes the use and validation to a whole different level. So we are starting to promote and share a lot of this kind of content. Launching our last product LastPad - a reusable menstrual pad has really gotten us into some great articles such as TechCrunch and Fast Company. Periods are really a hot topic right now, and understandable it's a very bloody business on many levels.
Going from a startup to becoming a scaleup has been very challenging. We have had to get people on board that can run with us now and in the scale, and this is not an easy thing. We have hired people that are good also when we are 10 times bigger than now. And our process and ways of working have had to be aligned and sharpened. Sometimes created, because we have worked as a very day-to-day, putting-out-fires kind of company. And now things have to be structured for us to have success on a big scale. The best decisions we have taken this year have been the people we have had come on board! I am so excited about our team of superstars. The run is as fun as the people you run with. We have had to also start focusing our company to develop in one category at a time. That means our product development plan has been edited to match our customers alongside with the impact that they bring. So we are not running in too many directions.
Retail is a huge focus for us in the coming year and the next five years will be very much about expanding our product line while we are building a world-class brand. If we have to really make a difference we need to build a brand that people know and will search for in the quest to improve their sustainable lifestyle. We need to be at the point where you are standing in the supermarket reaching out for a single-use item and stop with the thought “what did LastObejct make to replace this wasteful habit”
Yes, Cradle to Cradle by William McDonough and Michael Braungart. The entire book focuses on how we can rethink the way we make things. Anyone who is running product companies (or any company) and simply wants to learn more about how our materials impact the world, they should definitely give this a read.
Every company is different. There is no one-fits-all, but typically a company is born into a dream, hope, or set of values. For us, it has been an amazing journey and strengthened our business to dig into what we stand for. Making it sharp and to the point. It has made it easy to understand outward and inward. Sharpening the pencil of this has made our marketing, way of working and product development much clearer. I would recommend any business owner to do this. We have the last couple of months struggled in different areas and I love how we have been able to shift focus to the areas that needed improvement. The entire product development team has dived fully into e-commerce in just few days. This ability to shift is a huge force and gives us an opportunity to make developments and changes as a team.
We are always looking for amazing people that can add something to our team. Especially independent amazing talents in their fields.
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