Scott Rao

より良いコーヒーのためのアドバイスを提供する
月商 — · 創業者1人 · 従業員1人 · USA
Scott Rao（Founder, Scott Rao）· 創業 October 2007 · 記事掲載 — · scottrao.com · 元の記事

何の商売か

誰がコーヒーの品質向上を目指すプロのコーヒー関係者（カフェ経営者、焙煎士、バリスタなど）と、非常に熱心なコーヒー愛好家。自分の知識や技術を世界レベルに引き上げたい人。

何のために自分のカフェや焙煎技術、抽出スキルをプロフェッショナルなレベルに引き上げ、世界中のコーヒーの品質向上に貢献したい。または、熱心な愛好家としてコーヒーに関する深い知識と技術を習得したい。

何を買うか月額40ドル（約6,000円）でオンラインの焙煎コンサルティングフォーラムに参加する（週1回の焙煎曲線レビューと質問）。または、エスプレッソの味を向上させるフィルターデバイス「The Better Vessel」を65ドル（約9,800円）で購入する。技術書や直接のコンサルティングも提供されているが、サイトでの売値は確認できず。

創業者は22歳で最初のカフェをオープンし、その後も複数のコーヒー会社を立ち上げ売却。現在はフルタイムのコンサルタント兼著者として活動。長年の経験と著書を通じて専門家としての地位を確立し、InstagramなどのSNSとブログ（Squarespace）を主な集客・プロモーション手段としている。具体的な月商や従業員数は記事に記載なし（創業者1人）。

売値の出典: 公式サイトの商品一覧（1ドル150円で換算）（2026-10-14 取得）

使っている道具

What's your backstory and how did you get into entrepreneurship?

In my 20s I opened my first café and coffee roasting company. As a university student, I loved going to cafes to study and socialize, and I began dreaming of owning my own café. When I was 22, I realized that dream. Starting with knowledge, experience, and a good network is invaluable and will undoubtedly make your future business safer and more profitable. In my 30s, I opened two more cafés and began technical books on coffee brewing and roasting. In my 40s, I have become a full-time consultant and author, working with clients around the world both in-person and online.

Take us through your entrepreneurial journey. How did you go from day 1 to today?

At the age of 22, I left university and embarked on a road trip across America to seek investment money and find the perfect location for my future coffee shop. Looking back I realize that journey was full of naïve optimism. However, I think naïve optimism is often a secret to the success of entrepreneurs. At the age of 29, I sold my first business. To be honest, I was heartbroken after selling it and often look back with regret. One's first business is like his or her baby and I didn't realize at the time how emotionally invested I was in the business and the community that formed around it. I spent four years traveling the world, enjoying myself after working very hard for several years. Along the way, I spent a couple of years in Australia and New Zealand and was inspired by the quality of the cafe scene down under. They were doing some things much better than anyone was doing in America, and I decided to return to the US to open my second café and coffee roasting company. Since that time, I have found it and sold another coffee company, I have invested in several coffee startups, and I have written four technical books on coffee brewing and roasting, aimed at professionals and serious coffee geeks.

How are you doing today and what does the future look like?

In recent years, my growing social media presence has allowed me to promote my books and consulting work. I have also had the opportunity to partner in several interesting projects that have taught me a lot about both coffee and entrepreneurship. My income has grown and become steadier while the number of hours I work each week has become lower and more manageable. I plan to release a new book or start a new project or partnership each year. Having a variety of projects both diversifies my income stream and makes my income steadier and more reliable. My long-term goal is simply to have an impact on the quality of coffee roasting and brewing throughout the world.

Through starting the business, have you learned anything particularly helpful or advantageous?

I have learned a lot over the past 25 plus years in the coffee industry. One important lesson has been that the longer I stay in one industry, and the more experience I get, the more valuable I become as a worker, investor, and consultant. I have also learned the hard way how difficult business partnerships can be. However, even though I had a couple of difficult business partnerships, I did not carry baggage from those experiences to my future experiences. I currently have several wonderful business partners and enjoy collaborating with others.

What platform/tools do you use for your business?

I have used Instagram extensively to promote my work and my ideas about coffee preparation. My website is based on Squarespace, and I use two wonderful fulfillment companies to warehouse and ship my books, Ship My Orders and Heftwerk.

What have been the most influential books, podcasts, or other resources?

I have closely followed and learned a lot from the online work of Matt Perger (Barista Hustle), James Hoffmann, and Jonathan Gagné.

Advice for other entrepreneurs who want to get started or are just starting?

My best advice to budding entrepreneurs is to get as much experience as you can working with knowledgeable people in your field before you start your own business. There is no hurry. Starting a business before you are fully ready can lead to failure, which is very difficult to recover from. Starting with knowledge, experience, and a good network is invaluable and will undoubtedly make your future business safer and more profitable.

Scott Rao☆ 保存