環境配慮型コーティング会社を創業
月商 — · 創業者2人 · 従業員30人 · Shah Alam, Selangor, Malaysia
Keong Chun Chieh（Founder, IGL Coatings）· 創業 January 2015 · 記事掲載 — · iglcoatings.com · 元の記事
創業者が雨天時の運転視界不良という個人的な課題解決からスタート。口コミ（Word of Mouth）で広がり、特にカーディテーリング業者への販売で大きく成長した。2021年1月までに100万本の製品を販売し、50カ国以上で5,000を超える事業者が製品を扱う。従業員30人
売値の出典: 公式サイトに商品名は多数あるが、売値は確認できず（2026-10-14 取得）
Starting a business is very easy. But to scale and grow it is extremely challenging.
会計: QuickBooks, QuickBooks, QuickBooks, QuickBooks, QuickBooks, QuickBooks
crm: HubSpot, HubSpot, HubSpot
メール配信: MailChimp, MailChimp, MailChimp
ネットショップ: trello
業務: Trello
SNS: Instagram
I am originally an electrical electronic engineer. Never would I expect to start chemical research and manufacturing company. This entire journey started because I wanted to solve my visibility problem when driving under the rain. Visibility is poor and dangerous. There were off-the-shelf water repellent solutions but they all have one major weakness. It can only last for 1 week. It was too time-consuming to apply the product. Starting a business is very easy. But to scale and grow it is extremely challenging. So I set out to develop my own formulation to solve my pain point. I myself was the validator of my product. And eventually friends and family became my product validator. At that time, I was on track to becoming an assistant manager in my firm, but I wanted more financially. Because I was thinking of marriage and buying a property for my new family. Marriage in Asia is expensive. Hence I started selling my product online as a side hustle to boost my income.
When I started selling online as a side hustle, I gained quite a number of loyal customers. They started recommending it to their friends and family. It was when my product was introduced to a couple of Car Detailing Workshops that my volume started increasing substantially. When my side hustle income matched my monthly salary from my main job, I took a huge leap of faith to quit my job and turn my side hustle into a full-time business. I went all in. With my savings of USD 5,000, I built a mini production facility in my house and I started the brand IGL Coatings. By serving the domestic market, I was only able to sustain the revenue, it didn't grow further, and it wasn't as successful as I imagined. I had several sleepless nights because there are several bills that I had to pay. There are times where I thought of quitting this and going back to being an employee. But the thought of doing that frightened me more. Because it will be extremely embarrassing. So instead of focusing on the domestic market, I started thinking global. From there onward, IGL Coatings grew rapidly via word of mouth and the rest is history.
During the initial stage, we were barely breaking even because our volume was small and we have to make sure that our product is priced competitively in the global market. But today, we have grown 23 times, exporting to over 50 countries with over 5000 business owners promoting and using our products, and all this is through organic growth. And in January 2021, we reached the milestone of selling our 1 millionth bottle of the product. We are very happy to claim that we are profitable and are reinvesting our profits into growing the business further. Right now our production team is producing at max capacity trying our best to meet demand. Moving forward we are fine-tuning our processes in preparation for IOT and Automation. We also doubled down on our investment in our R&D department to formulate new innovative solutions to further strengthen our position and expand into new industry such as construction and industrial use.
One of the hardest things I did was holding back on aggressive investment. We are profitable at an early stage, but I did not want to take on too much risk, so I did not grow as fast as we could have. I kept thinking of what if the business fails, I need to have some reserve for myself and my family. This created a situation where I am unable to produce enough to meet demand and I wasn't able to capture enough market share at a faster rate. Eventually, I realized that I am facing a good problem. Where I do not have enough products to sell versus the problem of not having enough sales. And that was when I finally decided to be more aggressive in our growth plans and took on some angel investment. As an entrepreneur, every day is about solving problems. There is not one day where you will start the day peacefully. It's just a matter of solving small or larger problems. It's extremely stressful and lonely because not everything can be discussed with another colleague. There are some decisions that when I looked back, I know I made the wrong choice, but it is what it is. I learn and I move on. It is forgivable to make mistakes. But it is not forgivable to not learn from the mistake. In the end, everything happens for a reason, and it is the journey that shaped me to make me what I am today. I have no complaints and am happy with how far the company and I have grown.
Email marketing: Mailchimp Sales Platform: Shopify Customer Service: Chatra Accounting : Quickbooks Social Media Management: Hubspot Task Management : Trello
I try to read as much as I can, some of the books that influence me the most are: Radical Candor The 7 Habits of Highly Effective People Algorithms to Live By
Starting a business is very easy. But to scale and grow it is extremely challenging. If your goal of starting a business is to have a better work-life balance, you will not get it from running a business. In fact, you will end up sacrificing more time for work. Once you are in the right mindset, the most important skill you will need is Project Management. You will be juggling several tasks and projects at the same time. It is very crucial that you are always at the top of your mind and ensuring that each task are being worked on in order to meet your scheduled timeline.
Website Facebook Instagram Personal facebook : Chunchiehkeong