Martal Group

リード生成ビジネスを立ち上げ、年間120%成長させる方法
月商 — · 創業者1人 · 従業員64人 · Oakville, ON, Canada
Vito Vishnepolsky（Founder, Martal Group）· 創業 August 2009 · 記事掲載 — · martal.ca · 元の記事

何の商売か

誰がB2Bテクノロジーベンダーなど、社内の営業チームを強化したい中小〜大企業（特に北米・欧州・LATAM・イスラエルが中心）。対面での営業機会が減り、売上パイプラインの構築や見込み顧客の獲得に悩む営業担当者や経営層

何のために自社だけでは対応しきれない営業課題を解決し、効果的なリード（見込み客）獲得と営業活動の強化を通じて、持続的な売上成長を実現したい

何を買うか営業代行、アウトバウンド/インバウンドのリード生成、アカウントベースドマーケティング（ABM）を提供する。売値は確認できず、個別見積もり（推測）。成果報酬型や月額制（推測）

2009年に創業者が一人で立ち上げ、初期の失敗を経て営業代行・リード生成サービスに特化した。自己資金で成長し、紹介プログラムとオンラインでの信頼構築が集客の鍵。現在64人のチームで年間130%以上の成長を続けている（いつ時点の数字かは記事に明記なし）

売値の出典: 確認できず（2026-10-14 取得）

What's your backstory and how did you get into entrepreneurship?

I started this business as a one-man show, as I had some experience in strategic consulting, servicing startup companies. Entrepreneur success is always going from failure to failure without losing enthusiasm. I was looking for a scalable business model for the first five years, catering to various consulting services until I tried the idea of outsourced sales that resonated with a lot of clients. I have built this business as a bootstrapped venture, fueling the growth of the company with the company's revenue.

Take us through your entrepreneurial journey. How did you go from day 1 to today?

When I started Martal we mostly had consulting projects and I wasn’t able to create sustainable income until we landed the first large client. For the first 5 years, we were mostly busy servicing this client and when the contract was terminated we had to lay off all team members. From that point we tried to build our business on a scalable service that was in high demand and as a result, we have diversified our client roster. Today, we enhance our client’s in-house sales teams with top Sales Executives on demand, catering lead generation, and sales services across 50+ verticals. Today we cater outsourced sales and both outbound and inbound lead generation, as well as Account-Based Marketing (shortlisting target accounts and reaching the right stakeholder at the right company). This service is very popular, especially during the pandemic when most of the F2F meetings are no longer an option and our clients are looking into creative ways to build their sales pipeline.

How are you doing today and what does the future look like?

Today Martal is a profitable business growing the company headcount at over 130% /year. While mostly creating opportunities in North America, we have recently expanded to the LATAM and European markets.

Through starting the business, have you learned anything particularly helpful or advantageous?

Since starting the business the most important thing I’ve learned is patience and tenacity. The most painful mistake was developing a dependency on one large client, while the most important lesson was to build a lot of online trust elements and increase brand recognition via referral programs.

What platform/tools do you use for your business?

We are not disclosing the systems we are using, but they include 4 databases, 2 systems to validate contact info, one system to warm up emails and new domain, 2 outbound CRM platforms, 2 dedicated SMTP servers, a predictive dialer phone system, and other tools.

Advice for other entrepreneurs who want to get started or are just starting out?

Entrepreneur success is always going from failure to failure without losing enthusiasm.

Are you looking to hire for certain positions right now?

At Martal we look for professionals who are enthusiastic about leading client organizations through their newest business, sales, and lead generation initiatives. For us, working to create sales opportunities for our customers it’s an experience that makes the difference. At Martal Group, you will work with top sales executives, blending into our global team. If you’re one of those entrepreneurial and ambitious sales professionals, we’d like to hear from you. Our company serves a great variety of B2B technology vendors, you will be exposed to our US, Canadian, European and Israeli clientele.

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