エバーグリーン型ウェビナーに切り替えて広告費用対効果（ROAS）300%を達成
月商 $320,000 · 創業者1人 · 従業員3人 · Austin
Matt Rudntsky（Founder, Platypus Publishing）· 創業 May 2014 · 記事掲載 — · rudbits.com/platypus · 元の記事
同じ会社のほかの記事: 意欲ある著者の本の執筆を支援し、先月は過去最高の83万ドル（$830K）の売上を達成しました [更新]
当初は自然検索などのオーガニック集客だったが、現在は有料のFacebook広告を運用。以前は27ドル（約4,050円）のミニコースや5,500ドル（約825,000円）のグループコーチングプログラムを販売していた。最近（インタビュー時点）では、ウェビナー経由で低価格の自己学習コース（997ドル）を販売し、広告費用対効果（ROAS）300%を達成した。創業者は1人、従業員3人。昨年の売上は25万ドル（約3,750万円）。
売値の出典: 記事の本文（インタビュー時点の自己申告、1ドル150円で換算）（2026-10-14 取得）
Do things that don’t scale, but have a vision of how you’ll transition to something that does scale.
I’m Matt Rudnitsky, founder of Platypus Publishing – where I help turn aspiring authors into published, successful authors. My flagship product is The Punchy Books Accelerator (an online course), where I take people from vague ideas to finished product in about 90 days. I made about $250k last year, and am looking to 10x that this year – by helping 2,500 authors write their books.
My business has doubled since we last spoke, and I expect it to be 10x this year. I went from purely organic marketing to paid Facebook traffic, which took quite a bit of time to optimize, but now I’m off to the races. Do things that don’t scale, but have a vision of how you’ll transition to something that does scale. At first, I was selling a $27 mini-course and trying to get people on the phone for a $5,500 group coaching program. But I seemed to be attracting beginners, who understandably were unable to invest such a large sum. I was getting enough clients to hit about $10k/month in profit, but profits were inconsistent. Last month, I switched to an evergreen webinar model, and a $997 self-guided course (more targeted at beginners). The results have been excellent. I am switching to evergreen this week, as the last two live webinars hit around a 300% ROAS. I expect the show-up rate to double when we switch to an automated webinar, which means profits should increase significantly. Want to start a freelance writing business? Learn more ➜
The biggest mistake I made was outsourcing phone sales to an agency. I was told my representative was a “sales professional”, and maybe she was, but nobody can sell a personalized program using boilerplate scripts. High-ticket sales calls need to be personalized consultations, and that can only be conducted by someone who knows your business and customers inside and out. My best decision was realizing that my prospects were mainly beginners, so dropping the price point significantly – while removing my personal coaching – but retaining most of the value, and switching from phone sales (hard to scale) to webinar sales (much easier).
This year: 10x the business, while keeping customer satisfaction and completion rate the same (or better). Next 5 years: Sell the business for $5 million or more.
This was a year of head down, less reading. I normally read 50 books a year … this year, I probably read five. And honestly, none stood out. It was a year of doing, which is healthy at times. But it’s time to read again.
I have five tips: 1) Do things that don’t scale, but have a vision of how you’ll transition to something that does scale. 2) Stop doing things that don’t scale the second you’re making a comfortable living (have a specific number in mind). 3) Do 30-day experiments to set up a scalable funnel/system. If it doesn’t work after 30 days, try something wildly different. 4) Repeat until you have a repeatable, scalable system. 5) Then focus on removing yourself from the business.
I’m not looking to hire anyone right now. If some magical COO were able to handle all of the operations (I hate operations), I’d be open to that. But they’d have to be super passionate about the business (helping people become authors), and be the absolute perfect fit. Serendipity is always welcome.
Website (watch the webinar) If you have any questions or comments, drop a comment below!