Quieton 最新情報：昨年70%成長し、売上高は600万ユーロ（€6M）超え
月商 $500,000 · 創業者2人 · 従業員15人 · Oulu
Janne Kyllönen（Founder, Quieton）· 創業 May 2015 · 記事掲載 — · quieton.com · 元の記事
昨年ウェブショップ経由で年商600万ユーロ（約9.6億円）を達成し、70%成長した。PR、インフルエンサー、オンラインマーケティング（Google広告の最適化）に注力し、Biohacker Summitでのインフルエンサーとの交流がきっかけで認知が広がった。TechRadar、Financial Times、Forbesなど主要メディアにも取り上げられている。2023年時点での自己申告で創業者2名、従業員15名。
売値の出典: 売値は公式サイトの商品ページで確認できず（2026-10-14 取得）
When you are not making any changes you will continue having the same results.
Hello! My name is Janne Kyllönen. I am the founder of QuietOn. We are making active noise-canceling earbuds for sleeping and are bringing relief to people who are struggling to sleep in a noisy environment surrounded by traffic noise or snoring. My initial starter story can be found here. Business is growing as fast. We grew by 70% last year reaching over 6 M€ in revenue. Here is our flagship product QuietOn 3.1 Want to start a health and wellness products? Learn more ➜
Our revenue growth last year was 70%. And all of this comes from our webshop. This all was made by investing in PR, influencers, and online marketing optimization. Last year we launched an upgraded 3.1 version of the product and that made reporters interested to test and review the new product. That campaign gained a lot of media visibility. Influencer side one key event was the biohacker summit where we met personally many important influencers and that was starting point of the cooperation. In online marketing, we focused on Google. Their tracking works better and we were able to do keyword optimization much better. I think that success in all of these areas has been a combination of hard work and because of the huge demand for this kind of product. We are still getting a lot of media attention and positive reviews in major publications (For example: Tech radar, Financial Times, Forbes, and more), which drive the growth. When you are not making any changes you will continue having the same results. Last year we launched an upgraded version QuietOn 3.1, which has improved the Active noise canceling experience and improved comfort.
Last year the key focus area was to ensure the supply chain. We are building the HW product and therefore we have been working hard to ensure that none of the needed materials run out despite the global shortage of electronic components. We took over the sourcing of the most critical component from our manufacturing partner to be sure that we have always all the information on time and all needed actions ongoing. For this work, we hired a sourcing partner company that specialized in this. Also, we have second source options designed for all the components to mitigate the risk.
Online sales potential is much higher than expected. When you are not making any changes you will continue having the same results. And when this continues you might jump to the wrong conclusion that the market is saturated. And of course, this was not true. Hundreds of millions of people are suffering from sleep problems because of the noise and we have just scratched the surface. Last year we took action to start optimizing the online sale and marketing further and the results have been great.
Our mission is that QuietOn becomes a synonym for sleep earbuds. First, we scale up the online sales and brand visibility. Then we collect investment rounds and go to retail channels in key markets. At the same time, our R&D will continue developing outstanding products which will ensure that we will always have the best solution available.
Jens Andersen's book about LEGO. It was an inspiring start-up story and a lot of connection points with our business. They have been driven by the values and goal to make a great toy that is durable and educational. Vision is that many of these “lego engineer” kids become real engineers later. And they will play with their kids with the same legos which were bought for them. This vision has been leading to the right choices when situations have been difficult. And at the same time, they have dared to make big changes when opportunities arrived. For example when they decided to start making plastic building blocks even though their brand was about high-quality wooden toys.
Work hard to get investments in. Also, get investments before you need the money. It is a much better position to negotiate the terms when you are not running out of the runway. Your company will make much better results when you can focus on the product, customer experience, and sales and not use your full mental capacity to think of the money crisis.
Next, we will hire sales and marketing people but we are still in the middle of strategic planning and therefore have not opened any positions.
Learn more about QuietOn. If you have any questions or comments, drop a comment below!