RIPT Apparel: SMSで成長する方法
月商 $200,000 · 創業者3人 · 従業員0人 · Chicago, Illinois, USA
TJ Mapes（Founder, RIPT Apparel）· 創業 June 2009 · 記事掲載 — · riptapparel.com · 元の記事
独立アーティストの作品を日替わりで販売するビジネスモデル。コロナ禍（パンデミック）の影響で売上が落ち込む中、SMS（ショートメッセージサービス）を使ったカート放棄（カゴ落ち）対策で高い費用対効果を確認。今後はGoogle広告や既存の有料広告チャネル（Facebook、Instagramなど）への予算増額を検討している。月商20万ドル（約3,000万円）・創業者3人・従業員0人（記事には記載なし、依頼文の情報）
売値の出典: 記事の本文（Tシャツは14ドルから）と公式サイトの情報（デイリードロップという限定販売形式）（2026-10-14 取得）
The faster you can launch initiatives, the faster you can measure the results and make decisions, and also find losers
Hey everyone, I’m TJ Mapes, founder of RIPT Apparel. We partner with independent artists all over the world and sell their artwork on t-shirts, hoodies, posters, and more in our marketplace. A portion of every sale goes back to them and we’ve worked with 10,000’s of artists over the years. Our bread and butter really are our daily deals. Everyday at midnight CST, three new designs by three new artists go live at a deep discount. T-Shirts start at just $14 for instance. When I think about all we’ve done over the years, I am most proud that we’ve paid our artist community multiple millions of dollars. Many of our artists do this full time, while many do it on the side, and we want to help them no matter their situation. Want to start an online t-shirt business? Learn more ➜
Since we last spoke, we’ve really been trying to tighten things up and become as efficient as possible. We’ve been testing out SMS. Right now we’ve only tested automated campaigns like abandoned cart sequences etc, but the results are pretty promising. The faster you can launch initiatives, the faster you can measure the results and make decisions, and also find losers I literally installed SMSbump, followed the directions for becoming compliant, and built out a quickly abandoned cart sequence and left it alone. Our ROI in the last 30 days on the $11.05 we’ve spent is just, well, ridiculous. Suffice it to say, I’ll be doing much more testing with SMS and will be diving in much deeper in 2020. We haven’t launched any new products or hired any new employees (unfortunately) but did recently launch a new charitable initiative I’m pretty proud of and frankly want more people to know about. As a global community, we are battling something unprecedented and coming together to help one another has never been more important. That’s why we partnered with Shop for Good by DailyKarma. They have an amazing Shopify app that makes it incredibly easy to work with charities. Now when you checkout at riptapparel.com, you can round-up your purchase and donate it to charity! We’ve selected three charities: Meals On Wheels America, Greater Chicago Food Depository and No Kid Hungry. We’ve had this live for a little over a week and have already brought in hundreds of dollars for these great causes. I think we may continue doing this in perpetuity and have even talked about choosing new causes every month to help as many people as possible.
Right now, with the things going on in the world, I’m not able to think super long term so we’re staying the course and doing our best to navigate these rough waters so we can come out afloat post-pandemic. I don’t want to talk about that all day because you can’t turn a tv or radio on without hearing about it, but it has been tough and has taken a toll on many industries, including ours. Our sales have been affected negatively, but all we can do it keep on keepin’ on! My main short term goal is to explore advertising on google and even increase our budgets if possible on all other paid channels since inventory is high and costs are low right now.
I have a lot of great podcast recommendations, here they are: The Commerce Lab Honest Ecommerce Future Commerce Wavebreak Podcast The Default Podcast DTC Growth The DTC Podcast eCommerce Fastlane Business Wars (great for easy listening and learning) The Pitch (audio version of Shark Tank) Next Level Facebook Ads Robinhood Snacks Daily
My advice to struggling entrepreneurs is just moving forward. Toss perfection out the window and “just ship” as they say. The faster you can launch initiatives, the faster you can measure the results and make decisions, and also find losers.
Website Instagram Facebook If you have any questions or comments, drop a comment below! I just want to thank all our loyal customers! We wouldn’t be here without you and we hope you are all safe and healthy!