The Savvy Couple

The Savvy Couple、月商2万ドル（$20,833）のブログがSEOに注力する理由
月商 $20,833 · 創業者2人 · 従業員2人 · Rochester, New York, USA
Kelan Kline（Founder, The Savvy Couple）· 創業 July 2016 · 記事掲載 — · thesavvycouple.com · 元の記事

何の商売か

誰が家計管理・時間管理・副収入獲得に悩む（米国の）共働き家族や子育て世帯。借金返済やFIRE（早期リタイア）に関心がある人

何のためにお金の悩みから解放され、より豊かな生活を送りたい。家計の整理、時間の効率化、オンラインでの稼ぎ方を学び、家族との時間や自分の好きなことを増やす生活を実現したい

何を買うか予算バインダー、月間献立プランナー、夫婦と家計管理のブートキャンプなどのデジタル商品、そして「Simply Savvy Home Success Bundle」を公式サイトで販売。売値は確認できず

夫妻は創業から数年で月商2万ドル（約310万円）を達成し、それぞれ仕事を辞めて事業に専念。COVID-19の影響でスポンサー収入が減少したため、自社商品販売とアフィリエイト、SEOに注力している。集客の中心はSEO（Googleからの流入増）とアフィリエイトで、従業員は2人（創業者は含まず）

売値の出典: 売値は確認できず（2026-10-14 取得）

Hello again! Remind us who you are and what business you started.

Hi there! We are Kelan and Brittany the founders of The Savvy Couple. We are a personal finance and lifestyle blog with a mission to help families organize and simplify their entire life so they can do more of the things they love. We do this by providing content on organization, meal planning, budgeting, paying off debt, making money online, marriage, and more. Some of our top articles include: Best Side Hustle Ideas Best Paid Survey Sites That Pay Cash Legitimate Online Jobs That Pay Great Easy to Use Budget Templates Frugal Date Night Ideas We also sell a variety of digital products that include our Budgeting Binder, Monthly Meal Planner, Marriage & Money Boot Camp, and more. We also have a Simply Savvy Home Success Bundle that is a very hot seller in our shop. We took our business from making $0 to over $20,000 per month within just a couple of years. This allowed us to destroy our debt and both quit our jobs to run our site full-time together. #TeamWorkMakesTheDreamWork

Tell us about what you’ve been up to! Has the business been growing?

Just like any other business we felt the impact of COVID. Last year we made a good portion of our income from sponsorships and due to COVID many brands pulled back their marketing budget to stay alive. Don’t put all your eggs in one basket. It’s important to have many streams of income as a business owner so when one gets cut in half you can lean on the others. This was a blessing and a curse for us. As we saw a good portion of our income get impacted we also saw the writing on the wall that we needed to diversify and spend more time focusing on selling and promoting our own products. This year we are far more diversified and make a majority of our income from affiliate marketing and selling our own products. We have continued to work on SEO and have seen incredible growth over the last year with traffic from Google. Long-term we are going to continue to focus on growing our SEO traffic and optimizing our sales funnels to sell our products.

What have been your biggest lessons learned in the last year?

Diversify! Don’t put all your eggs in one basket. It’s important to have many streams of income as a business owner so when one gets cut in half you can lean on the others. Another lesson we have learned over the last year is we need to outsource more. We caught ourselves working within the business instead of working on the business. We still have a small team but we continue to invest in our employees and hand off more and more day to day tasks to them.

What’s in the plans for the upcoming year, and the next 5 years?

We are in this for the long haul. We feel God has blessed us with this platform for a reason and we are thankful every day for it. We plan to continue to build our digital products and start to create niche courses to help our readers implement what we teach them. We like smaller, more niched courses because they are bit size and our readers are far more able to actually take action and have results with them. We also started another niche website that we are outsourcing 90% of the work for. We are playing the SEO + affiliate marketing game with this site and it’s been fun to build. If we can turn this into a good monthly profit we will most likely continue to buy, build, and sell niche sites.

Have you read any good books in the last year?

Yes! Here are a few I absolutely loved; Rich Dad Poor Dad I Will Teach You to Be Rich Capital Gains Work Less Make More Millionaire Fast Lane

Advice for other entrepreneurs who might be struggling to grow their business?

Take a second and take yourself out of the business. Many times as business owners we get caught up in the hamster wheel of keeping it going. Take a week off and really take an outside perspective on your business to see what is working and not working. Double down on what is working and be very careful about how you are spending your time. Our biggest enemy is time. You need to have complete control over it. Plan out your days and set goals that are 90 days out to achieve. Show up every day and get it done!

Are you looking to hire for certain positions right now?

We are not currently looking to hire at this point. But in the future, we will be looking to build our team with the following positions. - Affiliate Manager - SEO - Copywriters - Facebook Ads Manager

The Savvy Couple☆ 保存