TomboyX: 顧客の声を聞くことで成長する方法（月商200万ドル）
月商 $2,000,000 · 創業者2人 · 従業員22人 · Seattle, Washington, USA
Fran Dunaway（Founder, TomboyX）· 創業 March 2013 · 記事掲載 — · tomboyx.com · 元の記事
顧客のニーズに耳を傾け、フィット感と品質を重視することで成長。デジタルマーケティングの専門家を雇用し、Pinterest、YouTube、ポッドキャスト、Apple広告へと販路を拡大。Facebook広告は費用が高騰しているため、新規顧客開拓に苦戦している（推測）。2013年3月創業、月商200万ドル（約3億円）、創業者2人、従業員22人。
売値の出典: 公式サイトの商品一覧（2023年10月13日時点、1ドル150円で換算）（2026-10-13 取得）
Find mentors who can help you sort through the most important issues at hand so that you can address the urgent needs of your business, as you prioritize urgent from important and stay focused.
I’m Fran Dunaway, CEO, and Co-Founder of TomboyX, a gender-inclusive underwear company that is focused on fit and quality for everybody. We introduced the first boxer briefs made for a feminine body but quickly understood that when you get the fit and quality right, it fits people of all body types. Our product line has expanded to swimwear, sleepwear, and loungewear and we carry all styles in sizes XS to 4X, and are extending into 5 and 6X this summer. We are queer-owned and our community gives back includes donations to various organizations that are LGBTQ focused. Want to start a men's underwear brand? Learn more ➜
We continue to grow and scale as we work to get the word out about our sustainability, our commitment to ensuring our factories pay a living wage, and our deep appreciation for our customers and community. In the past few months, we have hired digital marketing experts with a keen eye for data analysis and the importance that plays in building a world-class eCommerce engine. Find mentors who can help you sort through the most important issues at hand so that you can address the urgent needs of your business, as you prioritize urgent from important and stay focused. We continue to innovate and pay close attention to customer requests. We recently expanded our sales channels to include Pinterest and Youtube as well as podcasts and ads on Apple. Facebook is becoming an expensive and competitive playground, so we are continually trying new ways to reach our customers. Our customers are at the core of everything we do and we care deeply about that community. Our customer support team keeps detailed records of requests, issues, and praise, reading a review to our entire team on a weekly basis. We are excited to be included in The Advocate magazines Women of the Year. Our customers love us and reward us with amazing UGC.
The importance of data analytics and the impact it has on our bottom line. And hiring the right people to evaluate and build plans on how to execute to best utilize that data.
We are scaling and building out the team to be our leanest and most efficient. We want to become a household name and have at least one pair of TomboyX undies in every home.
The Advantage is one I’d recommend. The Dutch House was interesting to listen to while doing a puzzle.
Find mentors who can help you sort through the most important issues at hand so that you can address the urgent needs of your business, as you prioritize urgent from important and stay focused.
We’re looking for a social media guru and an email manager.
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