Warmly
月商 $266,666 · 創業者5人 · 従業員65人 · Hayward
Keegan Otter（Founder, Warmly）· 創業 December 2023 · 記事掲載 October 2nd, 2026 · warmly.ai · 元の記事
創業者がGoogle出身で、複数回のピボットを経て現在のB2B向けGTMソリューションに到達した。創業者はLinkedInで率直な事業進捗を共有し、思想的リーダーシップを発揮してコミュニティを築いた。自社製品をリード獲得に活用（ドッグフーディング）し、自社収益の約45%をまかなっている。月商は26.7万ドル（約4,000万円）で、2023年に設立され、2026年10月の記事時点では従業員65人
売値の出典: 公式サイトの料金ページ（具体的な売値は確認できず）（2026-10-14 取得）
Maximus Ringwald previously worked at Google before founding Warmly. He led the company through multiple pivots over three years, focusing on overcoming product-market fit challenges and aligning with customers for sustainable growth.
The original idea came from the founders' personal struggle: as Google employees wanting to start a business, they found it difficult to discover co-founders. This inspired the 'Tinder for co-founders' concept, meant to solve the pain point by matching aspiring founders via a swiping app. Their early research consisted of building and shipping the concept to see if people would actually engage, but real-world usage showed neither true desire nor willingness to pay. Their process was hands-on and iterative: try an idea, get it in front of users, gather feedback, and then honestly assess product/market fit. Each failed prototype prompted direct customer interviews and problem-finding, which led to substantial pivots—six in total over three years. Their main lesson was to avoid clinging to failed ideas, run time-boxed 'explore then commit' phases, and seek signals of real demand (actual budget holders willing to pay), not just user enthusiasm.
Warmly's first product—a swiping app for matching startup co-founders—was built by a small founding team shortly after leaving Google in late 2019. Development was digital, primarily leveraging standard app and web development frameworks, though the specific tech stack is not cited. The team moved quickly to a prototype (the 'Tinder for co-founders'), testing it live, and realized it was something users didn't want or pay for. This initial design was rapidly iterated, but each version failed to achieve traction, prompting pivots. Across the following three years, Warmly cycled through at least six distinct product prototypes, including a digital business card product, a LinkedIn job-change tracker for CRM, and a virtual Zoom name tag—each built, tested for user and buyer demand, and iterated or abandoned when results didn't meet expectations. The main challenge was not technical but in searching for something people would actually pay for; the repeated pivots were driven by either poor user adoption or lack of willingness to pay.
Outbound Sales Warmly initially focused on outbound sales, aggressively selling their evolving product even before it was fully refined. They prioritized getting real customers and revenue early, which created momentum and customer learning loops that shaped the product further. Why it worked: This pragmatic sales-first approach generated the "oxygen" (revenue) needed for survival and led to direct customer feedback, accelerating finding product-market fit. Thought Leadership & Founder-Led Content on LinkedIn Founder Max Greenwald began sharing monthly updates and transparent "Clear" series posts on LinkedIn, reaching thousands beyond just an email list. This 'building in public' approach drove awareness and trust, and engaged a community of prospects, peers, and potential customers who resonated with Warmly's journey and candor. Why it worked: Authenticity and public learning attracted inbound interest, expanded their network, and reinforced Warmly's brand among its target B2B audience. Product-Led Lead Generation (Dogfooding) As Warmly's product matured, the company used its own platform for generating and identifying warm leads, which now drives about 45% of their own revenue. By demonstrating the tool’s value through their own pipeline, they showcased real efficacy to potential customers. Why it worked: Using the product themselves offered a credible demonstration and case study, converting prospects who sought evidence of real-world value.
One key lesson is that momentum often precedes perfection and is critical to maintaining team enthusiasm. Another is that focusing too heavily on standard product-market fit metrics can mislead founders away from what truly matters, like actual revenue. Finally, brand is the last defensible moat in B2B SaaS and is a function of reputation built by what customers say about you.
Slack Productivity 823 using Zoom Other 179 using newDocumentReady(function () { $(".database-result-bottom").unbind().click(function() { $(this).find(".database-result-bottom-contents").toggle(); }) // Mobile DB view toggle — switch between the compact row list (default) // and the rich card view, remembered in localStorage. Instant, no reload. // Leading ';' guards against ASI: the preceding statement ends in `})`. ;(function () { var group = document.querySelector('.db-view-toggle-group'); if (!group) return; var rowsPanel = document.getElementById('db-view-rows'); var cardsPanel = document.getElementById('db-view-cards'); function applyView(view) { var isCards = view === 'cards'; if (cardsPanel) cardsPanel.classList.toggle('hidden', !isCards); if (rowsPanel) rowsPanel.classList.toggle('hidden', isCards); group.querySelectorAll('.db-view-toggle').forEach(function (b) { b.classList.toggle('db-view-toggle-active', b.dataset.view === view); }); } var saved = 'rows'; try { saved = window.localStorage.getItem('dbMobileView') || 'rows'; } catch (e) {} applyView(saved === 'cards' ? 'cards' : 'rows'); group.querySelectorAll('.db-view-toggle').forEach(function (b) { b.addEventListener('click', function () { var v = b.dataset.view; try { window.localStorage.setItem('dbMobileView', v); } catch (e) {} applyView(v); }); }); })(); // Search UX: debounced auto-submit + global "/" focus shortcut. // Server-side pg_search is GIN-indexed and returns in <50ms; combined // with the page render, total feedback after the debounce window is // ~500ms — close enough to "live" without an XHR/Turbo refactor. var searchInput = document.getElementById('search'); if (searchInput) { var debounceTimer = null; var lastSubmittedValue = searchInput.value; searchInput.addEventListener('input', function () { clearTimeout(debounceTimer); debounceTimer = setTimeout(function () { // Don't submit if the value hasn't changed (e.g. arrow keys). if (searchInput.value === lastSubmittedValue) return; lastSubmittedValue = searchInput.value; searchInput.form && searchInput.form.submit(); }, 350); }); // Enter still submits immediately — short-circuits the debounce. searchInput.addEventListener('keydown', function (e) { if (e.key === 'Enter') { e.preventDefault(); clearTimeout(debounceTimer); searchInput.form && searchInput.form.submit(); } }); } // Global "/" shortcut to focus search — GitHub/Linear pattern. document.addEventListener('keydown', function (e) { if (e.key !== '/' || e.metaKey || e.ctrlKey || e.altKey) return; var t = e.target; if (t && (t.tagName === 'INPUT' || t.tagName === 'TEXTAREA' || t.isContentEditable)) return; var s = document.getElementById('search'); if (s) { e.preventDefault(); s.focus(); s.select(); } }); function prettySliderValue(func, value) { var n = Math.round(Number(value)); if (func == "money") { if (n >= 1000000000) return "$" + (n / 1000000000).toFixed(n % 1000000000 === 0 ? 0 : 1) + "B"; if (n >= 1000000) return "$" + (n / 1000000).toFixed(n % 1000000 === 0 ? 0 : 1) + "M"; if (n >= 1000) return "$" + (n / 1000).toFixed(n % 1000 === 0 ? 0 : 1) + "K"; return "$" + numberWithCommas(n); } else if (func == "daystomonths") { return (n / 30) + " months"; } else if (func == "hours") { return n + " hours"; } else { return n; } } function getInitialSliderValues(el) { var initial = el.dataset.initial; var defMin = Number(el.dataset.defaultmin); var defMax = Number(el.dataset.defaultmax); if (initial) { var parts = initial.split("|"); var a = parts[0] === "" ? defMin : Number(parts[0]); var b = parts[1] === "" ? defMax : Number(parts[1]); return [a, b]; } return [defMin, defMax]; } function createTwoProngedSlider(id) { var el = document.querySelector(id); if (!el || el.noUiSlider) return; var min = Number(el.dataset.min); var max = Number(el.dataset.max); var step = Number(el.dataset.step); var cleanfunc = el.dataset.cleanfunc; var values = getInitialSliderValues(el); var container = el.closest(".range-filter") || el.parentElement; var input = container.querySelector('input[type="hidden"]'); var label = container.querySelector(".preview-label"); noUiSlider.create(el, { start: values, connect: true, step: step, range: { min: min, max: max }, behaviour: "tap-drag" }); el.noUiSlider.on("update", function(vals) { var lo = Math.round(Number(vals[0])); var hi = Math.round(Number(vals[1])); if (label) label.textContent = prettySliderValue(cleanfunc, lo) + " – " + prettySliderValue(cleanfunc, hi); if (input) input.value = lo + "|" + hi; }); el.noUiSlider.on("change", function() { var form = el.closest("form"); if (form) form.submit(); }); } createTwoProngedSlider("#revenue-slider"); createTwoProngedSlider("#starting-costs-slider"); createTwoProngedSlider("#time-to-revenue-slider"); createTwoProngedSlider("#min-hours-per-week"); createTwoProngedSlider("#market-size"); createTwoProngedSlider("#startup-costs"); createTwoProngedSlider("#case-studies"); $(".mobile-filters-applied-button").click(function() { $(".database-filters").addClass("inView") }) $(".close-mobile-filters").click(function() { $(".database-filters").removeClass("inView") }) // Explore "More filters" — reveal/hide the secondary filter pills. var moreFiltersToggle = document.getElementById("explore-more-filters-toggle"); if (moreFiltersToggle) { moreFiltersToggle.addEventListener("click", function () { var panel = document.querySelector(".explore-secondary-filters"); if (!panel) return; var nowHidden = panel.classList.toggle("hidden"); moreFiltersToggle.setAttribute("aria-expanded", String(!nowHidden)); }); } // Infinite scroll lives in its OWN init block below (initSSInfiniteScroll), // deliberately decoupled from this newDocumentReady callback. Anything that // throws above (a slider lib that didn't load from CDN, a jQuery plugin, // etc.) would otherwise abort the rest of THIS callback and silently kill // infinite scroll — the "only works on a hard reload" bug. Keeping it // separate means nothing here can take it down. }); // ---- Infinite scroll (pro/admin/free-access; table + tile views) ---- // Driven off Kaminari's next-page URL, which the partial renders into // #infinite-scroll-sentinel only when the visitor is eligible. We fetch the // next full page, lift out the children of its .database-append-target // container (<tbody> rows for the table view, tiles for the grid views), // append them, then chain to that page's own sentinel URL. DOMParser does // NOT execute the fetched page's scripts, so only content nodes are added — // sliders/search/PostHog never re-run. The sentinel is absent for non-pro // visitors, so this whole block no-ops for them and their paywall is intact. // // Idempotent: guarded by sentinel.dataset.ssInfiniteInit so re-running on // pageshow (bfcache/back-forward restore, where DOMContentLoaded never fires) // can't double-observe an already-wired sentinel. function initSSInfiniteScroll() { var sentinel = document.getElementById('infinite-scroll-sentinel'); if (!sentinel || !sentinel.dataset.nextUrl) return; if (sentinel.dataset.ssInfiniteInit === '1') return; sentinel.dataset.ssInfiniteInit = '1'; // The "database" view renders TWO append targets — the mobile card list // and the desktop table tbody (one is display:none per viewport). Append // to both so infinite scroll works no matter which is visible. Tile views // have a single target. containers[0] drives the loaded-count readout. var containers = Array.prototype.slice.call(document.querySelectorAll('.database-append-target')); if (!containers.length) { delete sentinel.dataset.ssInfiniteInit; return; } var container = containers[0]; // Infinite scroll is live — hide the prev/next fallback for JS clients. var paginate = document.querySelector('.paginate'); if (paginate) paginate.style.display = 'none'; var numResults = document.querySelector('.num-results'); var loadingEl = sentinel.querySelector('.infinite-scroll-loading'); var nextUrl = sentinel.dataset.nextUrl; var loading = false; // Item nodes only — tile partials (e.g. _video) emit a sibling <style> // per render; those are global CSS we already have, so skip them when // appending and counting. function itemNodes(root) { return Array.prototype.filter.call(root.children, function (n) { return n.tagName !== 'STYLE' && n.tagName !== 'SCRIPT'; }); } function updateCount() { if (!numResults) return; var count = itemNodes(container).length; // Keep the "of N …" suffix; just bump the leading loaded-count. numResults.textContent = numResults.textContent.replace(/Showing\s+[\d,]+/, 'Showing ' + count.toLocaleString()); } function loadMore() { if (loading || !nextUrl) return; loading = true; if (loadingEl) loadingEl.style.display = ''; fetch(nextUrl, { headers: { 'X-Requested-With': 'XMLHttpRequest' } }) .then(function (r) { return r.text(); }) .then(function (html) { var doc = new DOMParser().parseFromString(html, 'text/html'); var srcs = doc.querySelectorAll('.database-append-target'); Array.prototype.forEach.call(srcs, function (src, i) { var dest = containers[i]; if (!dest) return; itemNodes(src).forEach(function (node) { dest.appendChild(document.importNode(node, true)); }); }); var ns = doc.getElementById('infinite-scroll-sentinel'); nextUrl = (ns && ns.dataset.nextUrl) || null; sentinel.dataset.nextUrl = nextUrl || ''; updateCount(); if (!nextUrl) { observer.disconnect(); sentinel.style.display = 'none'; } }) .catch(function () { /* leave nextUrl intact so a later scroll retries */ }) .finally(function () { loading = false; if (loadingEl) loadingEl.style.display = 'none'; }); } var observer = new IntersectionObserver(function (entries) { entries.forEach(function (e) { if (e.isIntersecting) loadMore(); }); }, { rootMargin: '600px 0px' }); observer.observe(sentinel); } newDocumentReady(initSSInfiniteScroll); // bfcache/back-forward restore doesn't fire DOMContentLoaded; pageshow does. // Idempotency guard above makes the re-call a no-op when already wired. window.addEventListener('pageshow', initSSInfiniteScroll); .blur-row { filter: blur(4px); pointer-events: none; user-select: none; } /* Mobile view toggle (rows ↔ cards) */ .db-view-toggle { display: inline-flex; align-items: center; gap: 5px; padding: 5px 11px; border: 0; border-radius: 6px; background: transparent; color: #64748b; font-size: 12px; font-weight: 600; cursor: pointer; transition: background-color 0.12s, color 0.12s; } .db-view-toggle-active { background: #0f172a; color: #ffffff; } .database-video-grid { display: grid; grid-template-columns: 1fr; gap: 18px; } @media (min-width: 768px) { .database-video-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); } } /* Airbnb-style range slider (uses noUiSlider) */ .range-filter { display: inline-flex; flex-direction: column; justify-content: center; gap: 4px; padding: 6px 16px 10px; border: 1px solid rgb(226 232 240); background: #fff; border-radius: 9999px; min-width: 220px; margin-bottom: 0 !important; } .range-filter .range-filter-header { display: flex; align-items: baseline; gap: 6px; line-height: 1; } .range-filter .range-filter-header label { font-size: 0.875rem; color: rgb(100 116 139); font-weight: 500; margin: 0 !important; line-height: 1.2; flex-shrink: 0; } .range-filter .range-filter-header label::after { content: "|"; margin-left: 6px; color: rgb(203 213 225); font-weight: 400; } .range-filter .preview-label { font-size: 0.875rem; color: rgb(15 23 42); font-weight: 600; line-height: 1.2; margin: 0 !important; white-space: nowrap; } .range-filter .filter-slider.noUi-target { height: 3px; background: rgb(226 232 240); border: 0; box-shadow: none; border-radius: 9999px; margin: 3px 6px 0; } .range-filter.is-active { border-color: rgb(15 23 42); background: rgb(241 245 249); } .range-filter.is-active .range-filter-header label { color: rgb(15 23 42); } .range-filter .filter-slider .noUi-connect { background: rgb(15 23 42); } .range-filter .filter-slider .noUi-handle { height: 20px; width: 20px; top: -8px; right: -10px; border-radius: 9999px; background: #fff; border: 1px solid rgb(203 213 225); box-shadow: 0 1px 2px rgba(15, 23, 42, 0.12), 0 2px 4px rgba(15, 23, 42, 0.08); cursor: grab; transition: transform 0.1s ease, box-shadow 0.1s ease, border-color 0.1s ease; outline: none; } .range-filter .filter-slider .noUi-handle::before, .range-filter .filter-slider .noUi-handle::after { display: none; } .range-filter .filter-slider .noUi-handle:hover { border-color: rgb(15 23 42); transform: scale(1.05); } .range-filter .filter-slider .noUi-handle.noUi-active, .range-filter .filter-slider .noUi-handle:focus-visible { cursor: grabbing; box-shadow: 0 0 0 6px rgba(15, 23, 42, 0.08), 0 2px 6px rgba(15, 23, 42, 0.18); border-color: rgb(15 23 42); } .range-filter .filter-slider.noUi-horizontal { height: 4px; } .range-filter input[type="hidden"] { display: none; }
IDEA REVENUE Reddit audience research ... · gummysearch.com Audience research tool for Reddit users $1K /mo Catholic prayer and medit... · hallow.com "Catholic prayer and meditation app fostering faith growth." — Trend discovery platform · treendly.com Trend-spotting platform for untapped market insights. $1K /mo Open-source live support ... · livehelperchat.com Open-source live chat platform for companies. $7.5K /mo EG Ai-powered linkedin post ... · easygen.io AI tool for generating LinkedIn content. — Venture capital founder d... · vcbacked.co "Comprehensive data tool for VC-funded startup leads." $1.5K /mo Ai-powered photo enhancem... · photoroom.com AI-powered photo editing app for brand-building. — newDocumentReady(function() { // Save-bookmark hover — delegated on document (guarded once) so rows // appended by infinite scroll get the behavior too. mouseover/mouseout // bubble (mouseenter/leave don't); closest('tr') scopes to the hovered row, // and the relatedTarget check suppresses flicker when moving cell-to-cell // within the same row. if (!window.__saveBookmarkHoverInit) { window.__saveBookmarkHoverInit = true; document.addEventListener('mouseover', function(e) { var row = e.target.closest('tr'); if (!row) return; var saveBookmark = row.querySelector('.save-bookmark'); if (saveBookmark) saveBookmark.classList.remove('invisible'); }); document.addEventListener('mouseout', function(e) { var row = e.target.closest('tr'); if (!row) return; if (e.relatedTarget && row.contains(e.relatedTarget)) return; var saveBookmark = row.querySelector('.save-bookmark'); if (saveBookmark) saveBookmark.classList.add('invisible'); }); } // ---- Tag-pill hover tooltip (LLM-generated context for each Tagging) ---- if (!window.__tagTooltipInit) { window.__tagTooltipInit = true; const tip = document.createElement('div'); tip.className = 'tag-tooltip-popover'; tip.style.cssText = [ 'position:fixed','z-index:9999','max-width:340px','display:none', 'background:#0f172a','color:#fff','font-size:12px','line-height:1.4', 'padding:8px 10px','border-radius:6px','box-shadow:0 8px 24px rgba(0,0,0,.18)', 'pointer-events:none','white-space:normal' ].join(';'); document.body.appendChild(tip); const showTip = function(e) { const target = e.currentTarget; const text = target.getAttribute('data-tag-tooltip'); if (!text) return; tip.textContent = text; tip.style.display = 'block'; const r = target.getBoundingClientRect(); const tr = tip.getBoundingClientRect(); let top = r.bottom + 8; if (top + tr.height > window.innerHeight - 8) top = r.top - 8 - tr.height; let left = r.left; if (left + tr.width > window.innerWidth - 8) left = window.innerWidth - tr.width - 8; if (left < 8) left = 8; tip.style.top = Math.round(top) + 'px'; tip.style.left = Math.round(left) + 'px'; }; const hideTip = function() { tip.style.display = 'none'; }; document.addEventListener('mouseover', function(e) { const el = e.target.closest('[data-tag-tooltip]'); if (el) showTip({ currentTarget: el }); }); document.addEventListener('mouseout', function(e) { const el = e.target.closest('[data-tag-tooltip]'); if (el) hideTip(); }); } });
Who is the owner of Warmly? When did Keegan Otter start Warmly? How much money has Keegan Otter made from Warmly? {"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Who is the owner of Warmly?","acceptedAnswer":{"@type":"Answer","text":"Keegan Otter is the founder of Warmly."}},{"@type":"Question","name":"When did Keegan Otter start Warmly?","acceptedAnswer":{"@type":"Answer","text":"2023"}},{"@type":"Question","name":"How much money has Keegan Otter made from Warmly?","acceptedAnswer":{"@type":"Answer","text":"Keegan Otter started the business in 2023, and currently makes an average of $3.2M/year."}}]}