Wolfate 最新情報: 値上げで利益率が20%以上向上
月商 $3,500 · 創業者2人 · 従業員4人 · Mexico City, CDMX, México
Carlos Castro（Founder, Wolfate）· 創業 May 2018 · 記事掲載 — · wolfate.com · 元の記事
集客は主に既存顧客からの紹介（リファラル）と有料広告（PPC）に依存しており、現在のSEOではリード獲得が難しいと判断している。メキシコ向けの.comドメインに加え、カナダ向けには専用の.caドメインを取得してローカライズを進めた。月商3,500ドル（約52.5万円）、創業者1名、従業員4名（2023年時点の自己申告）
売値の出典: 売値は確認できず（公式サイトに接続不可、記事本文にも記載なし）（2026-10-13 取得）
Finding your passion is just combining what you love doing, and what you’re good at.
会計: Freshbooks
広告: Facebook Ads, Instagram Ads, Google Adwords
分析: Google Analytics, Google Tag Ma...
ブログ: WordPress
crowdfunding: Kickstarter
customer service: Zendesk, Zopim
デザイン: Figma, Canva, Figma
education: Udemy
メール配信: MailChimp
hiring: Upwork
その他: Google Sheets, Zapier, Grammarly, SurveyMonkey, Eventbrite, Google Search...
決済: PayPal, TransferWise
ネットショップ: WooCommerce
podcast: Anchor
業務: G Suite, Google Workspace, Dropbox, Slack, Apple Keynote, Airtable
reviews: Capterra, G2 Crowd, Product Hunt
seo: Ahrefs, Screaming Frog, Surfer seo, Rankmath, Sitebulb
SNS: Instagram, Twitter, LinkedIn
software deals: AppSumo
stock images: Unsplash, Pixabay, Pexels
I’m Carlos Castro, SEO Consultant and founder of Wolfate, a boutique SEO consulting agency specializing in web migrations & technical SEO. The agency's clients are mainly medium-sized e-commerce brands that need to change their platform, reorganize their URL structure, or optimize their crawling & indexing issues on the site. Since the last interview, the profitability increased by 20% by raising our consulting prices, and new leads increased by 15% (from companies that read the interview).
In my original interview, I mentioned that I expanded the service offering to Canada, after working with two medium-sized brands in Canada that could not find specialized agencies. I was using the .com domain and enabled a subdirectory /en-ca for the Canadian version. However, the page was struggling to get clicks, and I decided to purchase the .ca domain for my agency, given that a ccTLD (Country-Code Top Level Domain) is the best option to geo-localized a website towards your audience. The drop you see in late April is when I moved the /en-ca subdirectory to the .ca domain. It’s still early for the results to be fully reflected. Although, the /en-ca was benefiting from all the link popularity from the .com domain, so starting with a new .ca domain it’s going to take much more effort in terms of authority building. Given that we couldn't get leads from SEO at the moment, we temporarily invested in a PPC campaign that, alongside referrals, are the two main lead generation channels. The types of clients that we get the most in Mexico reach out to us for web development and web migrations. In contrast, in Canada, all of our clients come to us for technical SEO audits & optimizations, and web migrations.
One of the biggest challenges was saying no to clients. Fortunately, the website has been generating at least 2 leads per day, but unfortunately the businesses that wanted SEO services needed a full SEO strategy from scratch with a new domain. New websites require link-building efforts, from keyword research, to technical optimization, content creation, and optimization. Those are not the type of clients I’m currently working with, so I had to say no. Finding your passion is just combining what you love doing, and what you’re good at. I need to have fewer but happy clients that refer me to other companies, than working with several clients when less than half of them can implement my recommendations and see results. Always prioritize quality over quantity.
I learned to think like a business owner, putting the interest of my agency first. When I created the Canadian version of the site, I created a subdirectory for it because it was the best decision SEO-wise, it can benefit from the authority the domain has, it’s easier to maintain, etc. However, when looking at the SERPs for some of our target queries, I noted that 99% of the ranking pages were using a .ca domain, it’s clear that most businesses in Canada (at least in my niche) were using a country domain, which inspires more confidence to users than a .com domain.
I plan to expand to the UK given that I’ve worked with two clients in the UK in the last year, and they have referred me to other companies. Unfortunately, they didn’t pass the SEO filter I have in place for accepting clients, but there are certainly good opportunities for web migrations in the UK. This SEO filter is a series of questions that potential clients answer that range from technical, content, and financial resources, willingness to make changes, platform flexibility, the scope of the project, etc. These questions allow us to only sign contracts with clients that meet our "ideal client" criteria.
I haven’t read much lately, but I did finish reading the book Product-Led SEO by Eli Schwartz, which I recommend to change the typical SEO mindset of fixes, and thinking broader in terms of strategy.
When you start a business, make sure you feel passionate about the market. If you want to start a clothing business, but you don’t feel the passion for the industry, and the product, that’s an important red flag that you should consider before investing any more time and money. Finding your passion is just combining what you love doing, and what you’re good at. In my case, I love to work on the technical side of websites, whether it’s building them or optimizing their technical SEO, and I’m good at coding and identifying technical issues on sites, hence my boutique approach to web migrations & technical SEO.
Not currently, but we’re always looking for freelance designers we can refer some work too, or work with us in some design gigs. You can reach out via our social media channels, or fill out a service proposal form and put in the comments section that you’d like us to consider you as our go-to freelance designer.
Website (Mexico) Website (Canada) Twitter LinkedIn If you have any questions or comments, drop a comment below!