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Work Hero

私のWordPress代理店が月商3.5万ドル（$35K）に成長した経緯
月商 $35,000 · 創業者2人 · 従業員0人 · Austin, Texas, USA
Kevin Koskella（Founder, Work Hero）· 創業 August 2018 · 記事掲載 — · useworkhero.com · 元の記事

同じ会社のほかの記事: Work Hero アップデート：月間経常収益1万ドル（$10K）を突破

何の商売か
誰がWordPressサイトを制作・運用する代理店（ウェブ制作会社、マーケティング会社など）。開発者の確保・管理、WordPressのサポート・メンテナンスに手間取っている中小規模の会社
何のために自社で開発チームを抱えたり外部パートナーを探したりする手間を省き、コア業務である代理店事業の成長に集中したい。クライアントへの迅速な対応と高品質なサービス提供を実現したい
何を買うかWordPressの開発、サポート、メンテナンス、テクニカルSEO/GEO、デザインプロトタイピングを提供する月額制のサブスクリプションサービス。料金は公式サイトの料金ページで確認できるが、具体的なプランと金額は非公開（確認できず）。初月50%オフのキャンペーンコードあり。契約期間の縛りはなく、キャンセル自由。60日間の返金保証付き

2023年に売上が2022年から倍増し、年契約の顧客が2社から5社に増加した。価格を約25%引き上げたが、既存顧客の85%を維持。顧客からの紹介が増えており、Meta広告（Facebook/Instagram）も利益が出ている。2023年時点の自己申告で月商3.5万ドル（約525万円）、創業者は2人、従業員は開発者20名（うち15名が正社員）とカスタマーサクセスマネージャー1名。

売値の出典: 公式サイトの料金ページにリンクはあるが、具体的な料金プランは確認できず（初月50%オフのキャンペーンコードは確認）（2026-10-13 取得）

Tell us about what you’ve been up to! Has the business been growing?

Since my last updated, we've had steady growth, doubling revenue from 2022 to 23. Some highlights: We have increased the number of yearly subscribers from 2 to 5. We have raised our prices about 25% since our last update and retained 85% of our previous customers, as well as added about 2 new customers (monthly subscribers per month on average. We hired a Customer Success Manager, who has been instrumental in our growth- working with our customers on upgrades and additions to their account, as well as making sure they are getting everything they need to stay with us as subscribers. We are getting more referrals now than ever- our customers have been regularly referring leads to us, something that didn't happen before this year. Our team has grown to 20 developers, 15 full time, up from 10 in our last update. We have updated our website to be more aligned and empathetic to our typical customer. Our team's response time and overall effectiveness is constantly improving. We've added a Trust Pilot profile and 29 reviews, 28 of them being 5 stars. Some challenges: When we've had growth spurts, we have at times hired too quickly, and we discover later that a hire we didn't isn't working out. This past year, we have had to fire 3 developers due to not being a good fit for our team. The lesson learned has been not to be in a hurry when hiring, every time. Now we have a process that we follow every time, with two interviews and a technical test, to give us the best possibility of getting the hiring right. Next, we've had inconsistency with our lead generation. We tried hiring an SDR, who was with us for 4 months, mostly creating and managing email campaigns. But the results just weren't there, and we had to let him go. Our Meta ads have performed to a level where they are profitable, but inconsistent. We're currently creating new ad copy, mostly videos, and about to increase our ad budget, as we are strong believers in ads being our ticket to getting to the next level with our business. Other notes: I (Kevin, founder) have started to do some local networking. I neglected this for a while, but I think this is an avenue to create potential partnerships and contacts that will eventually lead to more business.