「普通じゃない」ツアー会社を立ち上げた方法 [北朝鮮、イラク、南極]
月商 — · 創業者4人 · 従業員10人 · Shenzhen, Guangdong Province, China
Gareth Johnson（Founder, Young Pioneer Tours）· 創業 January 2008 · 記事掲載 — · youngpioneertours.com · 元の記事
創業者が北朝鮮ツアーの高額さに着目し、独自のルートを開発して友人を集めて始めた。COVID-19の影響で事業規模は縮小したものの、世界が再開するにつれて回復を目指している。集客は初期の口コミ・紹介に加え、Instagram、Twitter、FacebookなどのSNSを活用。SEOも重視している。記事に月商や従業員数は書かれていない。
売値の出典: 売値は確認できず（公式サイトの商品一覧では具体的なツアー料金がトップページに表示されていないため）（2026-10-14 取得）
Go out and do it yourself. If you need to live off of nothing do it, you will not get rich quickly and even if you do the work only begins there.
seo: Moz
SNS: Instagram, Twitter
I was born in the UK and left school without going to university. I did several sales jobs before running a small business involved in after-school childcare. Overall though I wasn't doing much in the UK, so moved to the layman Islands as a bartender, and ended up working on cruise ships before ending up teaching English in China. Go out and do it yourself. If you need to live off of nothing do it, you will not get rich quickly and even if you do the work only begins there. I found that teaching was not my calling and since starting my first business a 20-year-old had always wanted to get back into the business. It was in China that I decided I wanted to visit North Korea. I noticed all the companies, of which there were few, were extremely expensive. I found a cheaper route and went on my first tour with the idea of starting the company. In North Korea I managed to score meetings with the right people and an idea was born, on my next trip, I took paying customers for my new company Young Pioneer Tours.
I left school without any education and mostly did menial jobs before I left the UK. Honestly felt like an ant or a cog in the system and that my life was not going anywhere. I started a business that was relatively successful but felt I wanted more and to see the world. It was then that I started my nomadic stage where I was essentially paid to see the world, but being paid by other people rather than paying myself, or running a business. Part of what drew me to China was stores from other people about the potential there, even if you just started as a teacher. It was here that I had the idea to run tours to North Korea. Initially, I just persuaded a bunch of friends to come with me but turned this into a North Korea-centric business. After proving proof of concept and getting a loyal following we have since branched out to every continent on the planet and I have become involved in several other projects, such as crowdfunding the purchase of a tropical island in the Caribbean. Overall in my life, if I wanted to do something I have just done it. So, when I decided I wanted to be paid to travel the world I took a risk and went for it. It helps that I am passionate about my product. I design tours I want to do and this somehow resonates with people.
I am a travel agent during Covid-19, so we are operating at a fraction of everything we were before, from staff to locations and salaries, but as the world slowly opens up, so we slowly start to grow. In short, we aim to continue providing services and travel where possible until it is time for the world to get back to normal and us to be able to offer all the places we were before. In the future, we will continue to innovate and I hope to dominate the adventure travel sector by adding more destinations and staying ahead of our competition with these innovations. We go to places many would not touch, but we are kings of a niche that is big enough to support us.
We started the business over 14 years ago, so there is so much I wish I could go back and teach myself, not just 14 years ago, but even two years ago! The main thing I wish I had done is embraced Search Engine Optimization (SEO) much earlier, but it should be remembered that the internet was very much a different place back then. I also wish that at times I had been more cutthroat, you need a killer instinct to do well in business as everyone knows, but also compassion. I am not sure I always got this balance right. I am extremely pleased that we have managed to create a strong brand with good recognition in our sector. We have also had excellent customer retention, which has been directly caused by the policies we have implemented.
Whether you love or hate Facebook and I probably fall into the latter it is essential for business as are other platforms like Instagram and Twitter. It is important to use them all the correct way. FB directly gets sales, Twitter is a way to communicate with media and IG is like a big calling card. From a logistics point of view, I like Moz for SEO and Google for business when it comes to emails and management of the company. But that also is the great thing about tech, what is good today might not be tomorrow, so we always move with the times.
There is only one book that has influenced me Buyology which was written by a leading marketer on why we buy what we buy. It has heavily influenced how I created the brand I have and even the photos that I use on my websites.
When I first tried to start on business I kept thinking people would help me and would pitch ideas to “rich” people. No one will help you unless you've designed something of epic proportions. Go out and do it yourself. If you need to live off of nothing do it, you will not get rich quickly and even if you do the work only begins there. To be an entrepreneur means to work hard all of the time. It is a 7 day a week job that you can't leave. Make sure you want this, otherwise stick to just being salaried - it is much less stressful.
Young Pioneer Tours Let’s Buy An Island Instagram - YoungPioneer Twitter @YPioneerTours